Senior Editorial Planner

SmartRecruiters, Inc.; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

NBCUniversal is seeking a Senior Editorial Planner for Hayu to lead day-to-day editorial planning and platform merchandising across DTC and partner platforms. You will curate content, schedule releases and create engaging merchandising rails to boost discovery and retention.

You will collaborate with Content, Product, Marketing and CRM to align priorities and drive cross-functional initiatives. This role requires experience in editorial, merchandising or programming within media, plus

Qualifications

• Experience in editorial, merchandising or marketing in media with SVOD or linear experience.
• Experience across multiple markets desirable.
• Strong interest in reality TV, entertainment and pop culture.
• Excellent attention to detail and ability to manage multiple projects and deadlines.
• Highly organised and able to collaborate across teams.
• Clear and confident communicator translating priorities into platform plans.

Responsibilities

• Lead day-to-day editorial planning and platform merchandising across Hayu DTC and partner platforms.
• Manage curation, scheduling and maintenance using Hayu CMS for multiple territories.
• Create merchandising rails and collections to improve content discovery and retention.
• Maintain forward-looking programming calendars and coordinate materials.
• Coordinate regional requirements (e.g., translations) and work with data teams on insights.
• Collaborate with Content, Marketing, Product, CRM and external partners on editorial priorities.
• Produce monthly merchandising reports highlighting core metric performance.
• Manage and coordinate regional and market specific requirements; including Hayu France translations and Hayu New Zealand general entertainment merchandising.
• Working with Data Engineering, lead on the evolution of Hayu’s merchandising insights to further steer strategy and audience needs.
• Create and distribute monthly merchandising reports highlighting core metric performance.

Skills

Editorial planning

Merchandising

Content strategy

Multimarket experience

Communication

Tools

In-house CMS

Job description

• Business Segment: International Networks & DTC

Company Description

About NBCUniversal International Networks & Direct-to-Consumer

As one of the world’s premier entertainment portfolios, NBCUniversal International Networks & Direct-to-Consumer delivers compelling content and brands to over 110 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. Providing a full range of entertainment experiences to local audiences across the globe, the unique offerings include two streaming brands – Universal+ and Hayu – and popular linear networks including UNIVERSAL TV, SciFi, 13TH STREET, DIVA, Studio Universal, Telemundo, Bravo and DreamWorks

Universal+ is the group’s general entertainment streaming service available outside the US. As a hybrid linear and non-linear SVOD, the service aggregates linear networks on affiliate platforms and offers subscribers both live programming and an extensive range of VOD content, including territory premieres and boxsets – available all in one place. NBCU’s direct-to-consumer activity outside the US includes Hayu, the reality SVOD service available in 45 territories – including the UK, Canada and across Europe and Asia Pacific.

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Job Description

Overview of the Role

The Senior Editorial Planner leads Hayu’s day-to-day editorial planning and platform merchandising, ensuring content is curated, scheduled and surfaced to support discovery, engagement and retention across Direct-to-Consumer and partner platforms.

Core Responsibilities

• Support Head of Content Strategy in executing and evolving Hayu’s merchandising strategy
• Using Hayu’s in-house CMS, own the day-to-day curation, scheduling and maintenance of Hayu DTC and partner platforms across multiple audience segments, territories and devices.
• Create and ideate editorially sharp merchandising rails and collections that improve content discovery, support retention and encourage deeper viewing through Hayu’s distinct tone of voice and brand.
• Maintain and manage the editorial planner, providing a forward view of launches, campaigns, themed collections, and key platform moments.
• Working closely with in-house creative teams brief and manage delivery of on-platform imagery, trailers and extras.
• Create, maintain and distribute monthly programming calendars for internal and external stakeholders.
• Support programming and operational needs including troubleshooting, coordinating materials, maintaining trackers and posting updates.
• Manage and coordinate regional and market specific requirements; including Hayu France translations and Hayu New Zealand general entertainment merchandising.
• Working with Data Engineering, lead on the evolution of Hayu’s merchandising insights to further steer strategy and audience needs.
• Create and distribute monthly merchandising reports highlighting core metric performance.

Campaign Delivery & Audience Engagement

• Working closely with Head of Content Strategy implement engaging pre-roll strategies to drive deep content consumption.
• Own and lead relationship between content merchandising, and Media Planning, collaborating on monthly pre-roll briefs, coming soon initiatives, trailers and extras.
• Work with Marketing and Customer Relationship Management to support cross-promotional activity.
• Use performance insight to optimize campaigns, improve discovery and inform future merchandising decisions.

Product & Platform Development

• Working with Head of Content Strategy, represent and champion editorial and audience needs in product roadmap conversations, identifying practical opportunities to improve personalization, efficiency and performance measurement.
• Act as the day-to-day lead between Content, Product (including external product vendors) and data engineering teams, facilitating fixes, improvements and delivery of platform enhancements.
• Identify and drive efficiencies within Hayu’s CMS to drive further automation opportunities.

Stakeholder Management & Cross-Functional Collaboration

• Act as a key editorial merchandising contact for Content, Marketing, Product, CRM, Data, Operations, Commercial and external platform partners.
• Communicate programming priorities, campaign plans and platform requirements clearly across teams and partners.
• Support off-platform merchandising across key partner platforms, including NOW TV, YouTube and Amazon.

Other Responsibilities

• Act as a content champion within the business.
• Help identify content acquisition opportunities.
• Present and attend QBR’s both for internal and external stakeholders.
• Support Hayu Hub & digital content pipelines.
• Work closely with Social Media and digital acquisition teams to identify key content priorities for support and collaboration.
• Support content and merchandising queries and tasks across the business.

Qualifications

Basic Requirements

• Prior experience in programming, editorial, merchandising or marketing within the media industry, with SVOD or linear experience preferred.
• Experience working across multiple markets is desirable but not essential.
• A strong interest in reality TV, entertainment, pop culture and the wider zeitgeist is essential.
• Excellent attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Highly organised, proactive and confident working across multiple teams, departments and stakeholders.
• A clear and confident communicator who can turn editorial, commercial and audience priorities into actionable platform plans.

Media Group Values

Our business values, Teamwork, Trust, Transparency, Test & Learn are the foundation of who we are and how we work. They guide how we show up every day, how we collaborate, how we make decisions and how we represent the Media Group, both inside and outside The Company. When we lean into these values, we create a culture where everyone can thrive, innovate and do their best work.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

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