Senior Ecommerce Paid Media & CRO Lead (7-Figure Budget)

The Growth Foundation; Birchfield; Hybrid; GBP 44,000 - 60,000; Full time

Benefits offered by this job

Hybrid work

Pension

Product discount

Direct access to founders

Career progression

Job summary

The Growth Foundation, a direct-to-consumer premium homewares brand near Birmingham, is hiring its first dedicated marketing hire. You will own a seven-figure paid media budget and run Meta and Google Ads, Klaviyo, and site conversion initiatives from day one.

You'll work inside the accounts, launch campaigns and new creative, review results every few weeks, and scale what works. There's a clear path to Head of Marketing as the business grows.

Qualifications

• Strong hands-on experience running Meta and Google Ads yourself, not just overseeing an agency.
• All-round ecommerce marketer with paid media as core strength.
• Solid working knowledge of Klaviyo or a similar email/SMS platform.
• Experience improving website conversion through testing, product page optimisation and merchandising.
• Commercial mindset: understanding unit economics, margins, ROAS and revenue.
• Self-starter who spots opportunities and acts without constant direction.
• Comfortable in a small, fast-moving team and owning the results.
• Ambition and potential to grow into Head of Marketing.

Responsibilities

• Take over full, hands-on management of Meta and Google Ads, including structure, bidding, budgets, audiences and reporting.
• Manage a seven-figure annual spend with a sharp focus on ROAS, CAC and profitable growth.
• Keep a steady pipeline of new creative live for product launches.
• Brief and manage UGC creators and external creative support when needed.
• Test, review, trim and scale on a regular cycle and bring new ideas to the founders.
• Take ownership of Klaviyo, building on existing flows and growing repeat purchases.
• Own conversion across the site, including product pages, checkout and merchandising.
• Plan and run a structured testing programme (A/B tests, landing pages, offers).
• Use customer insight to inform buying decisions and help shoppers buy with confidence.

Skills

Meta Ads

Google Ads

Klaviyo

Ecommerce Marketing

Conversion Rate Optimization

A/B Testing

Self-starter

Commercial Mindset

Tools

Klaviyo

WooCommerce

Job description

The Growth Foundation, a direct-to-consumer premium homewares brand near Birmingham, is hiring its first dedicated marketing hire. You will own a seven-figure paid media budget and run Meta and Google Ads, Klaviyo, and site conversion initiatives from day one.

You'll work inside the accounts, launch campaigns and new creative, review results every few weeks, and scale what works. There's a clear path to Head of Marketing as the business grows.