Senior e-Commerce Manager – B2B Financial Publishing

JR United Kingdom; London; Hybrid; GBP 70,000 - 81,000; Full time

Job summary

Une société internationale de publication financière recherche un Senior e-Commerce Manager. Ce rôle hybride implique l'optimisation des parcours d'achat et des ventes pour des produits d'abonnement. Les candidats doivent avoir au moins 5 ans d'expérience en e-commerce B2B, avec une forte expertise en analyse de données et en optimisation de conversion.

Qualifications

• 5+ ans d'expérience en e-commerce B2B ou produits SaaS.
• Expertise en optimisation des taux de conversion et A/B testing.
• Compétences analytiques solides avec des outils comme Google Analytics.

Responsibilities

• Analyser le parcours client de la recherche à l'achat.
• Améliorer les pages d'atterrissage et les appels à l'action.
• Exécuter des tests A/B pour optimiser l'expérience utilisateur.

Skills

B2B e-commerce

CRO

Data Analysis

SEO

Project Management

Tools

Google Analytics

Heap.io

Hotjar

Job description

Senior e-Commerce Manager – B2B Financial Publishing, london

Client:

Marketing Talent | Marketing Recruitment Experts

Location:

london, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Senior e-Commerce Manager – B2B Financial Publishing - London

Salary up to £70k Basic, with strong benefits on top

This role is Hybrid, with 3 days per week in the Central London office.

We’re seeking a data-driven B2B eCommerce Manager for a leading, global financial publishing brand in London, to help optimise subscription funnels and boost sales for digital platforms, network memberships, and events.

You’ll refine the customer journey from discovery to conversion, ensuring first-time subscribers opt for multi-user licences over individual plans.

Main Requirements

• Experience: 5+ years in B2B e-commerce, CRO (conversion rate optimisation), or digital growth for subscription based products or SaaS products.
• Conversion Optimisation: Expertise in A/B testing, landing pages, and checkout flow.
• Data Analysis: Proficiency in Google Analytics, Heap.io, Hotjar, or similar tools.
• SEO & Content Strategy: Knowledge of organic traffic impact on conversions.
• UX/UI Collaboration: Ability to work with designers and developers.
• Project Management: Experience in leading funnel optimisation initiatives.

Key Responsibilities

• Analyse customer journey from search to subscription purchase.
• Enhance landing pages, calls-to-action, and pricing to drive team subscriptions.
• Run A/B tests on messaging, UX/UI, and checkout flow to improve conversions.

Website & eCommerce Performance

• Streamline the subscription purchase process to minimise friction.
• Implement upsell strategies for multi-user licences.
• Collaborate with developers to enhance platform usability.

Data & Performance Analytics

• Track metrics including conversion rates, bounce rates, and AOV.
• Use analytics tools (Google Analytics, Heap.io, heatmaps) to refine sales funnels.
• Provide actionable insights through regular performance reports.

SEO & Content Alignment

• Improve conversion rates from high-traffic articles.
• Work with content and marketing teams for a seamless transition from discovery to purchase.

Customer Experience & Retention

• Reduce churn and enhance customer lifetime value through optimised onboarding.
• Ensure a smooth team subscription process, including user management and billing.
• Gather customer feedback to refine the purchasing journey.
• Increased conversion rate from article readers to subscribers.
• Growth in multi-user subscription purchases.
• Reduced bounce rate and cart abandonment.
• Regular data-driven insights leading to measurable improvements.
• Improved organic traffic-to-subscription conversion rate.

This is a great role with a great company, with lots of career prospects and working on international projects. Apply now!

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Created on 26/06/2025 by JR United Kingdom