Senior DX Specialist

Impression Digital; Manchester; On-site; GBP 36,000 - 42,000; Full time

Job summary

A leading digital marketing agency seeks a Senior DX Specialist in Manchester to drive conversion rate optimisation and user experience initiatives. The role involves managing client strategies, running digital campaigns, and collaborating across teams to achieve business goals. Join a culture that promotes diversity, equity, and personal development while enjoying flexible working arrangements and a supportive environment.

Benefits

Flexible, hybrid working options

4.5 day working week

Private medical insurance

Enhanced sick pay

28 days annual leave, plus bank holiday

Life leave

Compassionate leave

Contributory pension scheme

Qualifications

• Experience in a similar CRO or UX role, ideally agency-side.
• Demonstrated successful tests based on structured data.
• Exceptional client management skills.

Responsibilities

• Lead the DX strategy for a portfolio of clients.
• Drive delivery of CRO/DX campaigns.
• Manage end-to-end experimentation programs.

Skills

Client Management

Team Collaboration

Data Analysis

Conversion Rate Optimisation

User Experience

Tools

Google Analytics

A/B Testing Platforms

Microsoft Excel

Job description

Impression Digital

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester.

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we’re looking for aSenior DX Specialist to help us lead the charge.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

The Role

Digital Experience is a rapidly growing service offering at Impression. To meet increased client demand and unlock further growth potential, we seek an experienced individual to work closely with Impression’s Head of Behavioural Science and DX Specialists on client strategy, research, running digital experimentation campaigns, email marketing automation, UX research and reporting results.

Due to the requirements of this role, this vacancy is open to DX practitioners already operating in a similar capacity or those with demonstrable previous experience running a/b testing and optimisation campaigns.

The successful candidate will progress and earn ultimate responsibility for client delivery and results.

We seek someone familiar with DX methodologies, processes, technology, and strategy. You will have held roles in at least one of the following fields:

- Customer Experience

- User Experience

- Marketing Automation

- Conversion Rate Optimisation

This role of DX Specialist will work with all teams across the business.

As a Senior DX Specialist, you will:

- Lead the DX strategy for a portfolio of clients, with support from the department head

- Drive delivery of CRO/DX campaigns, using the supporting team effectively to get excellent results for our clients and working hands-on where appropriate

- Manage and deliver end-to-end experimentation programs, including liaising with researchers, designers, developers and analysts.

- Provide clients and stakeholders with timely, regular campaign/test reports

- Work with client teams across SEO, PPC, PR, and Analytics internally or client-side to understand and agree clear campaign KPIs, using CRO strategy to help meet clients' business goals

- Maintain/build on your own profile as a DX expert through social media

- Regularly contribute to the marketing of Impression's services through long-form written content and/or speaking engagements to evangelise the business, work and DX service

Requirements

We're looking for someone with an in-depth understanding of conversion rate optimisation and user experience, who is a team player, and who knows that CRO and UX isn’t just changing button colours on web pages.

To be considered for the DX Specialist role at Impression, you will need to:

- Have experience in a similar CRO or UX role, ideally agency-side but brand-side also considered

- Demonstrate previous successful tests based on a structured data and hypothesis-led approach, with rationale

- Have a working knowledge of at least one A/B testing platform: VWO, WTO,Optimizely, Convert, AB Tasty, Monetate or similar

- Have high-level Google Analytics knowledge and the ability to dive deep and analyse data

- Experience in using Google Analytics to analyse the results of experiments.

- Have exceptional client management skills and be able to tell us how you deliver great experiences

- Have a demonstrable expert level of experience in Microsoft Excel or Google Sheets

- Be a demonstrable team player, capable of building relationships across teams at all levels

- Have demonstrable experience managing multiple, sometimes conflicting, deadlines

- Communicate your passion for Conversion Rate Optimisation, going above and beyond when required

Beneficial

- Basic knowledge of HTML, CSS and JavaScript

- Knowledge of web design software such as Figma or Sketch.

- Experience in multi-variate testing is beneficial but optional.

- Experience across several verticals and industry segments, including lead generation and e-commerce, will aid your application.

Not ticking all the boxes? Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.

SALARY: £36,400

What makes us different
We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work. Join us on our high-growth journey and be part of a culture that prioritises your health, wellbeing and personal development.

Alongside our amazing culture, here's what else makes us standout as a great employer:

- Flexible, hybrid working options - as per ways of working charter
- 4.5 day working week (Friday afternoons off, all year round)
- Private medical insurance with access to EAP
- Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
- Enhanced sick pay
- Access to OpenUp, a virtual therapy platform
- Enhanced parental leave
- 28 days annual leave, plus bank holiday
- Life leave – when something unexpected happens in your life and you need some paid leave
- Pregnancy loss and parental bereavement leave
- Compassionate leave
- Eye-care vouchers
- Opportunity to save on and spread the cost of new tech through Techscheme
- Travel to work scheme
- Railcard salary sacrifice scheme
- Budget for books, tools and software
- A full social calendar
- Summer and Christmas party (off-site)
- Chance to attend national and international conferences
- Top Apple equipment to use at work
- Savings on bikes and accessories through Cyclescheme
- Contributory pension scheme
- The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Diversity, Equity & Inclusion
We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies
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