Senior DTC Activation Specialist

Beam Suntory; Glasgow; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a Senior DTC Activation Specialist to spearhead marketing and sales strategies for Direct-to-Consumer platforms. This role is pivotal in aligning brand objectives with commercial targets, managing relationships with media agencies, and leveraging consumer data to drive growth. Collaborating with cross-functional teams, you will enhance the consumer experience through innovative digital campaigns and merchandising plans. If you are passionate about making a significant impact in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 4+ years of experience in digital marketing and DTC sales.
• Proven ability to leverage data for optimizing sales strategies.

Responsibilities

• Lead marketing and sales strategies for DTC platforms.
• Develop annual marketing plans and manage media agency relationships.

Skills

Digital Marketing

E-commerce

Sales Strategy

Data Analysis

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

CRM Platforms

Job description

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

The Senior DTC Activation Specialist is responsible for leading marketing and sales strategies for Direct-to-Consumer platforms, ensuring alignment with brand objectives and commercial targets. Reporting to the Senior Commercial Manager of DTC, the role involves developing annual marketing and sales plans, managing relationships with paid media agencies, leveraging first-party data to refine strategies, and achieving monthly sales targets. The manager collaborates across teams to enhance the consumer experience, leading on digital campaigns and launches. Additionally, the role includes managing merchandising plans and identifying innovative opportunities for growth

Role Responsibilities

• Reporting to the Senior Commercial Manager of DTC, the Senior DTC Activation Specialist is the marketing and sales lead for Direct-to-Consumer (DTC) platforms, ensuring seamless execution of the sales and marketing plan.
• Develop and implement the annual DTC marketing and sales plan, aligning with brand objectives and commercial targets.
• Onboard and manage relationships with paid media agencies to drive and optimise multi-channel DTC media strategies, including search and programmatic advertising.
• Leverage first-party consumer data, collaborating with the CRM Manager to refine and optimize sales-out plans.
• Proactively implement strategies to achieve monthly sales targets and identify opportunities for growth.
• Collaborate with cross-functional teams to deliver a seamless consumer experience across all touchpoints, ensuring a consistent brand presence.
• Lead the execution of digital campaigns and launches, monitoring performance metrics, analysing results, and making data-driven adjustments to improve outcomes.
• Partner with the DTC Operations Manager to ensure robust plans are in place for key product launches throughout the year.
• Work closely with the Customer Response team to analyse customer feedback, preferences, and behaviours, using insights to improve marketing strategies and enhance customer satisfaction.
• Develop and manage the merchandising plan in collaboration with Brand teams to deliver value beyond the liquid.
• Stay abreast of digital and consumer trends, identifying innovative opportunities for engagement and growth.

Qualifications

• 4+ years of proven experience in digital marketing, e-commerce, or DTC sales, with a track record of driving revenue growth.
• Demonstrated ability to leverage first-party data to optimize sales-out plans.
• Proficiency in managing paid media strategies and agency relationships.
• Exceptional communication, collaboration, and project management skills.
• Ability to adapt to a fast-paced environment and proactively identify opportunities for improvement.
• Familiarity with CRM platforms, analytics tools (e.g., Google Analytics), and paid media platforms is a plus.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.