Senior Director, Sales Development

Sportradar; London; On-site; GBP 100,000 - 130,000; Full time

Job summary

A leading sports technology company in London is seeking an experienced Senior Director Sales Development to enhance their global Sales Development function. You will lead a team, optimize pipeline generation, and implement effective lead development processes. The ideal candidate has over 7 years of B2B SaaS sales experience and proven leadership in Sales Development. This role offers a competitive salary and a flexible work environment.

Benefits

Competitive compensation package

Performance-based incentives

Flexible work environment

Qualifications

• 7+ years of experience in B2B SaaS or technology sales.
• At least 3 years in a Sales Development or SDR leadership role.
• Proven success in building and scaling SDR/BDR teams.

Responsibilities

• Lead and grow a team of 4 high-performing SDRs.
• Develop and execute the vision and strategy for the Sales Development team.
• Ensure a healthy pipeline of qualified opportunities.

Skills

B2B SaaS sales

Sales Development leadership

CRM systems (e.g., Salesforce)

Team management

Data-driven decision-making

Job description

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Company Description

We're the world's leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

ABOUT US:

At Sportradar, our global sales organisation empowers, elevates and exceeds. We are a highly passionate and driven group that values client centricity, accountability, teamwork and integrity. Our sales professionals are experts in their field, dedicated to delivering exceptional results and fostering long-term client relationships. We offer a supportive environment where you can grow your career and make a real difference.

We are seeking an experienced and driven Senior Director Sales Development to lead our global Sales Development function. In this high-impact leadership role, you will be responsible for building and scaling a world-class SDR organization that fuels our revenue growth engine. You will initially lead a team of 4 Sales Development Representatives (SDRs), with the mandate to optimize pipeline generation, improve lead qualification processes, and support go-to-market strategies in key regions.

THE CHALLENGE:

• Strategic Leadership: Develop and execute the vision, strategy, and operational plan for Sportradar's Sales Development team.
• Team Management: Lead, coach, and grow a team of 4 high-performing SDRs across various geographies and verticals.
• Pipeline Generation: Own top-of-funnel performance metrics, ensuring a healthy pipeline of qualified opportunities for our sales organization.
• Process Optimization: Define and implement scalable outbound and inbound lead development workflows, including tools, messaging frameworks, and KPIs.
• Tool Evaluation and Implementation: Identify, assess, and implement the right (AI-) tools and platforms to improve SDR productivity, personalization, targeting, and efficiency.
• Collaboration: Partner closely with Marketing, Product, and Sales to align on ideal customer profiles, campaign targeting, and lead handoff processes.
• Recruitment & Development: Attract, hire, onboard, and continuously develop SDR talent to support future growth.
• Analytics & Reporting: Monitor SDR metrics and deliver regular performance reporting and insights to executive stakeholders.

ABOUT YOU:

• 7+ years of experience in B2B SaaS or technology sales, with at least 3 years in a Sales Development or SDR leadership role.
• Proven success in building and scaling SDR/BDR teams, ideally in a global or multi-region context.
• Strong understanding of outbound sales development, lead scoring, CRM systems (e.g., Salesforce), and engagement tools
• Excellent leadership, coaching, and communication skills with a track record of building high-performance teams.
• Data-driven and process-oriented, with a passion for optimizing pipeline efficiency and conversion rates.
• Experience in or passion for the sports, data, or media industries is a strong plus.

OUR OFFER:

• The opportunity to shape the growth engine of one of the most exciting companies in global sports tech.
• A collaborative, entrepreneurial environment with significant room for impact and ownership.
• Competitive compensation package and performance-based incentives.
• Flexible work environment and global team culture.

OUR RECRUITMENT PROCESS:

• Initial Screening: A quick chat with our Talent Acquisition Partner to understand your background and expectations.
• Two Technical Interviews: Meet with the Technical team and later with the Hiring Manager to dive into your solution, as also discuss team fit.
• Onsite Interview: Meet with the local team and take a tour of our office for a final meet-and-greet.
• Finals Steps: Receive feedback and, if successful, an offer!

Qualifications

Additional Information

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) - we believe skills evolve over time. If you're willing to learn and grow with us, we invite you to join our team!