Senior Director, Reality Labs Retail - EMEA Sales

Oculus VR; Greater London; On-site; GBP 180,000 - 300,000; Full time

Job summary

Meta is seeking an experienced Senior Director to own the third-party retail sales and partner enablement for Meta hardware across EMEA. You will lead a multi-country team spanning thousands of retail doors, driving revenue, sell-through, and regional strategy while partnering with major retailers and distributors.

The role requires deep retail knowledge, strong analytics for forecasting and pipeline reporting, and exceptional cross-functional influence.

Qualifications

• 15+ years in sales, channel, or commercial leadership with multi-country EMEA experience.
• 8+ years of people management across multiple countries.
• Experience owning revenue and sell-through targets in physical consumer products.
• Deep knowledge of third-party retail and distribution: joint business planning, trade terms and funding, in-store execution.

Responsibilities

• Own the EMEA third-party retail sales and partner enablement, driving to annual goals across unit sales, revenue, share, attach rate, sell-in and sell-through.
• Set annual regional strategy and sales priorities, including account tiering and resourcing.
• Develop and manage retail sales channels with partner-specific business plans, pricing, promotions and marketing initiatives.
• Serve as Meta's senior commercial counterpart to executive teams at retailers, distributors and buying groups.
• Identify and develop business opportunities within the account base and manage commercial strategies.
• Drive door expansion and channel diversification into new markets, selecting the route to market for each (direct, distributor, or hybrid).
• Secure and deploy partner-funded co-marketing and in-kind investments as a growth lever and build retail media as a growth channel.
• Own inventory allocation advocacy, channel inventory health, returns and trade investment.
• Own launch readiness and GTM execution including product page activation and in-store rollout.
• Lead a regional team across markets, including account managers and distribution leads.
• Create operating consistency across countries and drive adoption of AI-enabled workflows.
• Drive a predictable business rhythm that engages the sales team and informs cross-functional teams.
• Provide an objective viewpoint grounded in commercial and competitive understanding.
• Demonstrate agility in a changing tech/digital media landscape and navigate ambiguity.

Skills

Executive leadership

People management

Forecasting

Data analysis

Job description

Meta is seeking an experienced Senior Director to own the third-party retail sales and partner enablement for Meta hardware across EMEA. You will lead a multi-country team spanning thousands of retail doors, driving revenue, sell-through, and regional strategy while partnering with major retailers and distributors.

The role requires deep retail knowledge, strong analytics for forecasting and pipeline reporting, and exceptional cross-functional influence.