Senior Director of Social and Creator

OLIVER; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

OLIVER, a part of The Brandtech Group, is seeking a Senior Director of Social and Creator in London to lead 100+ social, content, community and creator professionals across U-Studio and Social Studios for Unilever. You will set the bar for social excellence and partner with Global Client Leads to grow the business.

You’ll line manage senior leads, shape strategy across UK, EMEA and global hubs, and embed GenAI tools into daily workflows while driving proposals, pitches and renewals with a

Qualifications

• 12+ years in social at agencies or brands, including senior leadership of a large, international team.
• Experience leading senior relationships on a major global account, ideally FMCG or beauty.
• Deep platform knowledge and a strong creative eye; editorial experience is a plus.
• A track record of line managing senior leaders and building teams that stay and grow.
• Commercial confidence with P&A, margin, resourcing and business cases.
• Experience working in a large, complex organisation with many stakeholders.
• Confident presenting to senior clients and industry audiences.
• Hands-on experience bringing AI into social workflows, or a real appetite to.

Responsibilities

• Lead and line manage the Unilever social leadership team, and set direction for social leads across every U‑Studio and Social Studio.
• Own the careers of the wider team, including reviews, progression, hiring and retention.
• Be visible. Teams should know who sets the bar and why.
• Build a strong leadership bench underneath you, with clear succession for key roles.
• Represent social in the account leadership team.
• Be the senior social partner to Unilever brand, business group and global leads.
• Partner with Gareth and U‑Studio leadership to grow social across new brands, markets and scope.
• Lead social thinking on proposals, pitches and renewals.
• Spot risks early in relationships, scope or quality, and act before the client raises them.
• Set and hold the creative and strategic bar for Unilever social everywhere we work.
• Own social playbooks and ways of working, and make sure they’re rolled out and used in every market.
• Make sure brand strategy shows up in the feed, not just in the playbook.
• Embed GenAI tools, agents and proprietary tech in the team’s everyday work.
• Develop our point of view on social for Unilever, covering platforms, culture, creators, social commerce and measurement.
• Bring new thinking to clients without waiting for a brief.
• Represent OLIVER at Unilever and industry events, working with the Global Head of Social on our wider social POV.
• Own the health of the social business on Unilever, including resourcing, margin, utilisation and forecasting.
• Shape team structures and costing for new scope.
• Keep teams compliant with platform, regulatory and Unilever policy changes.

Skills

12+ years in social

Senior leadership

Global account leadership

Platform knowledge

Creative eye

Editorial experience

Commercial mindset

AI in social workflows

Tools

GenAI tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Senior Director of Social and Creator

Location: London, United Kingdom

Social is our largest and fastest-growing business on Unilever, one of the biggest marketers in the world. We’re looking for a senior social leader to run it.

You’ll lead a team of 100+ social, content, community and creator specialists across U-Studio and our Social Studios, including Dove. The team works in‑house, side by side with Unilever brand teams, on some of the most famous brands in the world.

You’ll be the figurehead for social on the account. You’ll line manage senior leads, look after the careers of a large team across the UK, EMEA and our global hubs, and set the bar for what great Unilever social looks like. You’ll partner closely with Global Client Leads and Managing Partners to grow the business, and you’ll be the person Unilever’s brand and business group leads turn to on social.

THIS ROLE IS RIGHT FOR YOU IF:

You’re a senior social leader who lives in the feed. You know platforms, audiences and culture, and you know what makes a post worth talking about. You can explain why to a CMO in two minutes.

You’ve run large, multi‑market teams and you care about the people in them. You’ve built teams that stay, grow and get promoted.

You’re commercially sharp. You’ve grown accounts, written winning proposals and owned the numbers as well as the work.

You understand agency life inside out, but you’re just as at home working inside a client’s business. Unilever has many moving parts and many stakeholders. You enjoy that rather than putting up with it.

You have a point of view on where social is going, and people want to hear it.

ABOUT THE TEAM

OLIVER has been Unilever’s in‑house agency partner since 2016. U‑Studio now spans [18] markets and every business group. Social sits at the heart of it: content, community management, creators, social commerce and culture‑led strategy across [90+] brands. In 2025 we became Social AOR for Dove, building One Dove Social Studios across [7] markets.

WHAT YOU WILL BE DOING

Leadership and people

• Lead and line manage the Unilever social leadership team, and set direction for social leads across every U‑Studio and Social Studio.
• Own the careers of the wider team, including reviews, progression, hiring and retention.
• Be visible. Teams should know who sets the bar and why.
• Build a strong leadership bench underneath you, with clear succession for key roles.
• Represent social in the account leadership team.

Clients and growth

• Be the senior social partner to Unilever brand, business group and global leads.
• Partner with Gareth and U‑Studio leadership to grow social across new brands, markets and scope.
• Lead social thinking on proposals, pitches and renewals.
• Spot risks early in relationships, scope or quality, and act before the client raises them.

Quality and craft

• Set and hold the creative and strategic bar for Unilever social everywhere we work.
• Own social playbooks and ways of working, and make sure they’re rolled out and used in every market.
• Make sure brand strategy shows up in the feed, not just in the playbook.
• Embed GenAI tools, agents and proprietary tech in the team’s everyday work.

Thought leadership

• Develop our point of view on social for Unilever, covering platforms, culture, creators, social commerce and measurement.
• Bring new thinking to clients without waiting for a brief.
• Represent OLIVER at Unilever and industry events, working with the Global Head of Social on our wider social POV.

Commercial and operations

• Own the health of the social business on Unilever, including resourcing, margin, utilisation and forecasting.
• Shape team structures and costing for new scope.
• Keep teams compliant with platform, regulatory and Unilever policy changes.

WHAT YOU’LL BRING

• 12+ years in social at agencies or brands, including senior leadership of a large, international team.
• Experience leading senior relationships on a major global account, ideally FMCG or beauty.
• Deep platform knowledge and a strong creative eye. Editorial experience is a plus.
• A track record of line managing senior leaders and building teams that stay and grow.
• Commercial confidence with P&A, margin, resourcing and business cases.
• Experience working in a large, complex organisation with many stakeholders.
• Confident presenting to senior clients and industry audiences.
• Hands‑on experience bringing AI into social workflows, or a real appetite to.

#LI-RW1 #LI-Director #LI-Hybird

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro‑inclusive and anti‑racist across our community, clients and creations

Recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement.Candidate evaluation and selection are conducted without AI‑supported screening or decision‑making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

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