Senior Director, New Business

Zappi; London; On-site; GBP 160,000 - 200,000; Full time

Job summary

A cutting-edge SaaS company in London is seeking a Senior Director, New Business to lead enterprise sales initiatives. This role involves engaging with prominent clients, guiding them through the sales cycle, and ensuring effective market research solutions. Candidates should have at least 7 years of enterprise sales experience, strong negotiation skills, and familiarity with sales methodologies. The position offers competitive compensation and extensive benefits.

Benefits

Unlimited holidays

One mental health day quarterly

Private medical healthcare cover

Flexible working arrangements

Wellbeing benefits such as free yoga

Qualifications

• Minimum of 7 years experience in Enterprise Sales with a proven track record.
• Ability to challenge the status quo and drive continuous improvement.
• Demonstrate proficiency in implementing sales methodologies.

Responsibilities

• Engage in top-of-funnel networking and prospecting activities.
• Execute the complete sales cycle for significant enterprise deals.
• Lead negotiations for contracts with large enterprise accounts.

Skills

Enterprise Sales Experience

Negotiation Skills

Consultative Expertise

Understanding of Market Research

Knowledge of Sales Methodologies

Job description

Application Deadline: 4 September 2025

Department: Sales

Location: London, UK

Compensation: £160,000 - £200,000 / year

Description

Zappi is a fast-growing SaaS platform that helps the world’s largest brands make smarter, faster decisions by providing AI-powered consumer insights. Our platform enables companies to pre-test new products, creative campaigns, packaging, names, flavors, and more — allowing them to identify winning ideas and optimize them before market launch.

Trusted by over 350 global brands, we combine advanced data science, applied statistics, and intuitive UX to deliver real-time, actionable insights. Designed for non-expert users, our platform accelerates decision-making with quick, reliable feedback from millions of consumers worldwide — simplifying complex choices and driving successful products and advertising for the brands we work with!

About the team: Joining our dynamic New Business team at Zappi means becoming a crucial part of a passionate group dedicated to revolutionizing the marketing, advertising, and innovation strategies of globally recognized B2C brands. Our team takes pride in our distinctive and highly differentiated brand, characterized by a quirky and fun energy that resonates in our interactions with customers.

As a member of our New Business team, you will thrive in a collaborative environment and enjoy building impactful relationships with both existing and new customers. Your focus will be on leading the sales cycle for new logos through engagement, discovery, presentation, negotiation, and closing deals, playing a vital role in expanding our reach and contributing to our continued success.

The Role: As the Senior Director, New Business, you will serve as the front door of Zappi, engaging with some of the world's largest companies looking to invest in cutting-edge market research. Your role involves systematically implementing the world's most powerful insights platform, empowering customers to make informed business decisions. This position demands in-depth consultation to understand customer needs, enabling you to provide thought leadership, industry best practices, and foster excellent client partnerships.

As the primary consulting touchpoint for new enterprise customers, your focus will be on assessing customer needs and recommending programs that maximize their return on investment. The ideal candidate should possess a passion for market research, change management consulting, and detailed problem-solving.

Responsibilities

1. Strategically engage in top-of-funnel activities by networking and prospecting through social media, email, and cold calling. Leverage warm leads provided by marketing for efficient deal closures.
2. Execute the complete sales cycle, encompassing in-depth research, prospecting, persuasive pitching, adept negotiation, and the successful closure of substantial enterprise deals, consistently exceeding quota expectations.
3. Provide consultative expertise in change management, strategic planning, or process implementation.
4. Implement established sales methodologies, such as MEDDIC & Sandler, to elevate the sales process. Ensure a systematic and strategic approach to understanding customer needs, identifying key stakeholders, and achieving successful deal outcomes.
5. Collaborate with the revenue and demand generation teams to identify the current needs of the brand, propose solutions, and implement strategies to optimize outcomes.
6. Rapidly acquire expertise in Zappi’s product offerings, understanding their uses, benefits, competitive advantages, and business terms to proficiently present and close deals.
7. Lead negotiations for contracts with large enterprise accounts, collaborating with legal and other internal departments to achieve mutually acceptable terms.
8. Represent Zappi at industry conferences, showcasing our offerings and building valuable connections.
9. Consistently meet and surpass individual sales quotas.

Skills, Knowledge & Expertise

• Minimum of 7 years experience in Enterprise Sales with a proven track record of closing significant deals, especially with Fortune 1000 companies.
• Understanding of technology, marketing, market research, consumer insights, and helping large organizations grow.
• Ability to challenge the status quo and push for continuous improvement—bringing bold ideas and informed opinions that drive results for customers and the business.
• Proficiency in implementing sales methodologies such as MEDDIC & Sandler to enhance the sales process.
• Ability to quickly integrate into and contribute to the sales team, consistently surpassing quotas and targets.
• Ability to learn Zappi's platform and solutions rapidly, identify customer needs, and effectively articulate how our features and benefits align with those needs.

Benefits

• Salary £160K - £200K on target earnings (including base salary and variable commission). Salaries are benchmarked annually.
• One company-paid mental health day of rest every quarter (pre-scheduled for the entire company).
• Unlimited holidays—encouraging well-rested and motivated teams. A minimum of 20 days per year plus national holidays.
• Private medical healthcare cover.
• Group risk, life & disability contributions.
• Flexible working arrangements, including remote work.
• Thoughtfully designed offices for individual work and collaboration.
• Support for setting up your home office (chair, desk, etc.).
• Wellbeing benefits such as free yoga and access to trained therapists/counsellors.
• Enhanced parental leave policies.
• Pension contributions via salary sacrifice scheme.
• Personal development through training allowances, coaching, mentorship, and career frameworks.

Why join us?

Recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media, we foster an engaging and inclusive workplace culture. We are committed to both people and the planet.

Our inclusion efforts help eliminate cultural presumptions in research. Read our Diversity Manifesto here.

Our values—Trust, Truth, Ownership, Ambition, and Humility—guide us. Earning B Corp certification and achieving Net Zero in 2021 reflect our commitment to sustainability and responsibility.

Zappi has received numerous awards for our workplace culture, diversity, leadership, and innovation, including recognitions from Comparably, Newsweek, and Fast Company.

Equal Opportunity

Zappi is an equal opportunity employer. We value diversity and are committed to providing fair hiring practices. We encourage applications from all backgrounds, especially underrepresented groups, to foster an inclusive environment where everyone's perspectives are valued.