Senior Director - Marketing, Communications & Customer Engagement

HealthTrust Europe; Birmingham; Hybrid; GBP 130.000 - 170.000; Vollzeit

Benefits dieser Stelle

Pension

25 days annual leave + Bank Holidays

Hybrid working (2-3 days from home a w

HTE Me Time - block up to two hours"

Volunteering Leave

Zusammenfassung

HealthTrust Europe in Edgbaston, Birmingham, seeks a Senior Director, Marketing, Communications & Customer Engagement to lead the organisation’s marketing, brand and customer engagement strategy, strengthening market position and driving growth.

The role will drive omnichannel journeys, oversee CRM and Salesforce initiatives, and demonstrate measurable commercial impact to customers and stakeholders in a complex, matrix environment.

Qualifikationen

• Significant leadership experience in B2B marketing, communications or related field.
• Proven ability to develop and deliver omnichannel customer engagement strategies.
• Experience building and strengthening brands in complex, multi-stakeholder environments.
• Experience implementing CRM and customer journey strategies.
• Proven track record leading Salesforce or marketing automation initiatives.

Aufgaben

• Lead marketing, communications, brand and customer engagement strategy to strengthen market position and drive growth.
• Develop omnichannel engagement capabilities balancing digital, automated and self-service journeys.
• Measure performance and demonstrate the commercial impact of marketing and engagement activities.
• Lead teams and manage stakeholder relationships in a matrix organisation.

Kenntnisse

Leadership experience

B2B marketing

Brand management

Omnichannel

Customer engagement

CRM

Stakeholder management

Tools

Salesforce

Marketing automation

CRM systems

Jobbeschreibung

The Opportunity: Senior Director, Marketing, Communications & Customer Engagement

We are seeking a highly motivated and experienced Senior Director, Marketing, Communications & Customer Engagement to join our team at HealthTrust Europe. The role holder is responsible for leading HealthTrust Europe's marketing, communications, brand and customer engagement strategy to strengthen market position, build customer confidence and support sustainable organisational growth.

The role will lead the development of omnichannel engagement capabilities, balancing digital, automated and self-service journeys with high-value relationship-led engagement. Through market intelligence, customer insight and performance measurement, the role holder will demonstrate the measurable contribution of marketing and engagement to growth, customer value and brand confidence.

Who are we?

Based in Edgbaston, Birmingham, we offer solutions to manage spend effectively and improve performance, working with both public and private healthcare and non-healthcare providers to optimise the use of products and services to identify cost saving opportunities and best value.

As part of the HCA Healthcare Group, in March 2024, we were named in Ethisphere’s World’s Most Ethical Companies for the 14th time.

DUTIES INCLUDE BUT ARE NOT LIMITED TO:

• Significant leadership experience within B2B marketing, communications, customer engagement, customer experience or a related commercial function.
• Proven success developing and delivering integrated omnichannel customer engagement strategies.
• Experience building and strengthening brands in complex, multi-stakeholder environments.
• Experience implementing customer segmentation, proposition, CRM and customer journey strategies.
• Proven experience leading Salesforce, marketing automation or wider digital engagement initiatives.
• Experience developing demand-generation and customer-growth programmes with measurable commercial contribution.
• Strong track record of influencing senior stakeholders and delivering through a matrix organisation.
• Experience leading teams, change and capability development.

What's essential to succeed in this role:

• Strong understanding of marketing strategy, brand management, corporate and internal communications.
• Expertise in customer engagement, customer experience, segmentation and proposition development.
• Strong knowledge of CRM, Salesforce, customer analytics and marketing automation.
• Commercial awareness with the ability to connect activity to customer and growth outcomes.
• Strong analytical, strategic planning, programme leadership and execution capability.
• Excellent written and verbal communication, influencing and stakeholder-management skills.
• Ability to translate complex customer and market insight into clear, actionable recommendations.
• Sound judgement, resilience and the ability to operate effectively across competing priorities.

At HealthTrust Europe we offer core benefits such as:

• Pension
• 25 days annual leave + Bank Holidays
• Hybrid working (2-3 days from home a week)
• HTE Me Time - block up to two hours per month in your dairy as HTE Me Time to undertake activities that support your wellbeing
• Volunteering Leave

Employees can access the following voluntary benefits and more, which are available at set times during the year:

• Cycle Scheme
• Private healthcare
• Gymflex
• Technology at home
• Private GP consultations
• Purchase up to 10 days annual leave
• Electric Vehicle Leasing Scheme