Senior Director, Global Social & Creator Strategy

OLIVER | The Brandtech Group; Greater London; On-site; GBP 180,000 - 240,000; Full time

Job summary

OLIVER, part of The Brandtech Group, seeks a Senior Director of Social and Creator in London to lead a 100+‑strong team across U‑Studio and Social Studios for Unilever. You’ll drive strategy, develop talent, and shape proposals with senior clients across UK, EMEA and global hubs.

You’ll partner with Global Client Leads to expand social impact, embed GenAI into workflows, and ensure brand strategy resonates in every post.

Qualifications

• 12+ years in social at agencies or brands.
• Experience leading senior relationships on a major global account.
• Deep platform knowledge and a strong creative eye.
• Proven track record of line managing senior leaders and building teams that stay and grow.
• Commercial confidence with P&L, margin, resourcing and business cases.
• Experience working in a large, complex organisation with many stakeholders.
• Confident presenting to senior clients and industry audiences.
• Hands-on experience bringing AI into social workflows, or a real appetite to.

Responsibilities

• Lead and line manage the Unilever social leadership team, and set direction for social leads across every U‑Studio and Social Studio.
• Own the careers of the wider team, including reviews, progression, hiring and retention.
• Be visible. Teams should know who sets the bar and why.
• Build a strong leadership bench underneath you, with clear succession for key roles.
• Represent social in the account leadership team.
• Be the senior social partner to Unilever brand, business group and global leads.
• Partner with Gareth and U‑Studio leadership to grow social across new brands, markets and scope.
• Lead social thinking on proposals, pitches and renewals.
• Spot risks early in relationships, scope or quality, and act before the client raises them.
• Set and hold the creative and strategic bar for Unilever social everywhere we work.
• Own social playbooks and ways of working, and make sure they’re rolled out and used in every market.
• Make sure brand strategy shows up in the feed, not just in the playbook.
• Embed GenAI tools, agents and proprietary tech in the team’s everyday work.
• Develop our point of view on social for Unilever, covering platforms, culture, creators, social commerce and measurement.
• Bring new thinking to clients without waiting for a brief.
• Represent OLIVER at Unilever and industry events, working with the Global Head of Social on our wider social POV.
• Own the health of the social business on Unilever, including resourcing, margin, utilisation and forecasting.
• Shape team structures and costing for new scope.
• Keep teams compliant with platform, regulatory and Unilever policy changes.

Skills

Leadership

Social media

Global account management

AI in social

Content strategy

Job description

OLIVER, part of The Brandtech Group, seeks a Senior Director of Social and Creator in London to lead a 100+‑strong team across U‑Studio and Social Studios for Unilever. You’ll drive strategy, develop talent, and shape proposals with senior clients across UK, EMEA and global hubs.

You’ll partner with Global Client Leads to expand social impact, embed GenAI into workflows, and ensure brand strategy resonates in every post.