(Senior) Director, Global Game Publishing

TN United Kingdom; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a (Senior) Director for Global Game Publishing in London. This pivotal role involves leading brand marketing strategies for AAA titles, collaborating with game studios, and driving successful project outcomes. With over a decade of experience in brand marketing and product management, you will be at the forefront of delivering engaging gaming experiences worldwide. Join a dynamic team that values creativity, collaboration, and innovation in the gaming industry, and help shape the future of interactive entertainment.

Qualifications

• 10+ years in brand marketing or product management with multiple title launches.
• Strong understanding of AAA game development and F2P models.

Responsibilities

• Lead brand marketing strategy and oversee AAA game publishing.
• Coordinate with teams to ensure successful global project releases.

Skills

Brand Marketing

Product Management

Market Analysis

Collaboration

Problem-Solving

Job description

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(Senior) Director, Global Game Publishing, London

Client:

Tencent

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

7bdb4649ba26

Job Views:

6

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

Responsibilities:

About Tencent

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.

Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.

Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

About Level Infinite

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

Our Games Publishing Lead will play an important role as part of Tencent Games’ Global Publishing team – reporting directly into the Head of Global PC/Console Publishing.

Thanks to your superior understanding of overall market and players motivations and partnering very closely with our second-party production team, you will build great relationships with our game studio partners and collaborate with them to deliver AAA titles across multiple platforms (Consoles, PC and/or Mobile).

As Game Publishing Lead, you will follow AAA game franchises through all development stages, from initial concept design right through to commercial release and post launch support/live-ops and you will specifically oversee early product optimization, testing, and pre-release preparations, as well as all post-launch publishing efforts such as promotion, community management, user acquisition (UA), live-ops, and commercialization.

You’ll be leading our Brand marketing strategy from setting brand vision, game positioning and global campaign roadmap to the regional go-to-market execution of our live service/GAAS plans on:

• Acting as the central point of contact you will facilitate information flow and work collaboration among different regions. Ensure the successful global release of the project.
• Allocating publishing resources effectively, including human and budget resources across various regions and functions. Implement data driven and efficient management practices to enhance project efficiency, data performance, and profitability.
• Coordinating with other teams at Tencent and with external partners/agencies ensuring our projects progress to successful completion. Together, we will help our partner studios make great games!
• Being accountable for achieving key performance indicators (KPIs) including brand awareness, purchase intent, revenue, daily active users (DAU) and retention rates.
• Working with one or more Canadian based studios, including frequent international travel.
• Driving quality in a collaborative and constructive way.
• Being involved in strategic product planning, franchise and lifecycle management.
• Designing and run market and consumer research studies to identify and measure market opportunities and define game positioning.
• Ensuring effective processes are in place for project tracking, including milestone reviews and feedback.
• Supporting the studios to plan and execute the marketing strategy for their products.
• Developing strong relationships to establish and maintain a reliable and timely flow of information and materials to all parties as necessary.
• Coordinating with other teams in Tencent to leverage available services and know-how.
• Analysing competitive products and new business opportunities and make recommendations to senior management.

Requirements:

To be successful you will have:

• 10+ years’ brand marketing, product management, or equivalent experience, shipping multiple titles across several platforms.
• An excellent understanding of what is required to build and deliver AAA titles and franchises.
• An understanding of F2P and live service/GaaS business models and best practices especially in the European and American markets.
• A passion for games and a keen eye for market trends and data. Demonstrate the ability to identify and capitalize on genre or market opportunities effectively.
• An open and flexible mindset, with strong collaboration and communication skills.
• Excellent English language proficiency, both written and spoken, to serve as a working language.
• Possess cultural awareness for both Chinese and Western cultures.
• Exhibit a strong sense of responsibility, self-drive, and exceptional problem-solving abilities. Be resilient to pressure and capable of managing work across different time zones. Prior experience in large-scale multinational projects is preferred.

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