Senior Director, Creative Effectiveness & Industry Strategy

Zappi; City Of London; Remote; GBP 135,000 - 145,000; Full time

Benefits offered by this job

Private medical healthcare

Group life & disability cover

Remote-friendly policy

Lunch in the office Tue-Thu

Salary sacrifice pension

Flexible working

Job summary

Zappi is seeking a Senior Director of Industry Strategy (Creative Effectiveness) in London. You will lead external credibility and cross-functional strategy, shaping advertising programs and creative development for enterprise brands.

With 10+ years in advertising or related fields, you will influence product direction, connect storytelling to revenue, and engage senior Marketing, Brand, Media, Creative, and Insights leaders to drive scalable advertising research and effectiveness.

Qualifications

• 10+ years in advertising, marketing, creative development, brand strategy, campaign strategy or advertising effectiveness.

Responsibilities

• Build external credibility
• Influence product and strategy
• What success looks like

Skills

Advertising strategy

Creative development

Brand marketing

Executive storytelling

Stakeholder management

Job description

Zappi is seeking a Senior Director of Industry Strategy (Creative Effectiveness) in London. You will lead external credibility and cross-functional strategy, shaping advertising programs and creative development for enterprise brands.

With 10+ years in advertising or related fields, you will influence product direction, connect storytelling to revenue, and engage senior Marketing, Brand, Media, Creative, and Insights leaders to drive scalable advertising research and effectiveness.