Senior Direct Marketing Manager

J.P. MORGAN; London; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

Join Shelter as a Senior Direct Marketing Manager, where you will lead impactful fundraising campaigns and shape the Individual Giving programme, ensuring exceptional experiences for supporters. This hybrid role involves strategic leadership, budget management, and driving team performance in a dynamic environment.

Benefits

30 days of annual leave

Enhanced family friendly policies

Pension and interest-free travel loans

Cycle to work scheme

Employee assistance programme

Qualifications

• Experience in fundraising and direct marketing is essential.
• Strong strategic planning and campaign delivery abilities.
• Ability to lead and manage diverse teams.

Responsibilities

• Lead the Individual Giving programme's strategic development.
• Manage multiple fundraising campaigns and teams simultaneously.
• Deliver exceptional supporter experiences across channels.

Skills

Strategic leadership

Campaign management

Budget management

Team leadership

Communication

Job description

Employer SHELTER Location Shelter Head Office, Old Street London, Hybrid Salary £42,697.67 per annum (plus £5,023.71 monthly London Weighting Allowance if applicable) Closing date 29 Jun 2025

View more categories View less categories Contract Contract Hours Full time Sector Charities ,Housing & development ,Marketing & PR ,Cause ,Fundraising (charities) ,Homelessness ,Fundraising ,Marketing manager ,Community development ,Housing & homelessness Employee benefits & values Cycle to work scheme ,Hybrid working

Location: Shelter Head Office, Old Street London, Hybrid

Contract type: Fixed-term contract for 6-months (possible extension)

Salary: £42,697.67 per annum (plus £5,023.71 monthly London Weighting Allowance if applicable)

Hours: 37.5 hours per week

Closing date: Sunday 29th June 2025 at 11:30pm

Are you a strategic and creative fundraising leader with a passion for delivering exceptional supporter experiences? If so, join Shelter as a Senior Direct Marketing Manager and play a key role in delivering our ambitious Individual Giving strategy.

You’ll lead high-impact campaigns, manage budgets and teams, and help shape how we engage supporters to power our fight for home. Now’s the time to make a real difference.

About the role

As a Senior Direct Marketing Manager in the team, you will take the lead in driving the strategic development of the Individual Giving programme forward, using supporter insights and data to deliver outstanding supporter experiences at every touch point across both online and offline channels.

You’ll be a leader in the team, managing both your direct report and matrix teams to deliver multiple projects at the same time. You’ll also manage significant income and expenditure budgets and deliver exceptional fundraising campaigns to maximise income opportunities which will help more people and families secure a safe home.

Role specifics

We're looking for a strategic and collaborative leader to shape and deliver our Individual Giving programme, driving supporter engagement across acquisition, retention, and innovation.

You'll lead a talented team and agency partners to create inspiring, multi-channel campaigns that build long-term supporter relationships and maximise income. With responsibility for planning, budget management, and insight-driven campaign delivery, you'll champion cross-team working and foster a positive, inclusive team culture – helping Shelter grow its impact through evidence-led, supporter-focused fundraising.

Apply to be part of our team and be the change you want to see in society.

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

About the team

This post sits within the Individual Giving team, which is responsible for delivering a diverse programme of work with ambitious income targets that support our organisational strategy, across cash, regular giving and lottery products. The team has grown over the past few years and has benefitted from both investment and opportunity for innovation.

How to Apply

Please click ‘Apply for Job’ below. You are required to submit a CV and a supporting statement. The supporting statement should include your responses to the points in the ‘About You’ section of the job description of no more than 1500 words in total.

Please provide specific examples following the STAR format and ensure you demonstrate how you address the behaviours below in your responses:

• We prioritise diversity and have an inclusive and open mindset.

Any applications submitted without a supporting statement will not be considered.

About Shelter

Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.

We exist to defend the right to a safe home. Because home is everything.

We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.

Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.

Safeguarding statement

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.

Company

Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help.

We’re here so no one has to fight bad housing or homelessness on their own.

Opportunities at Shelter

Shelter employees are passionate and dedicated. We bring together expert knowledge, experience and talent to achieve our vision of a safe, secure and affordable home for everyone.

We know we can’t do this alone. We need your help to make this happen. Whatever you do, wherever you are, you can join us – as an employee, a volunteer or a fundraiser – and make our vision a reality.

Working at Shelter you’ll be challenged professionally while enjoying the freedom to develop as a person, colleague and leader.

Your hard work, no matter what team you join, will make sure no one has to fight bad housing or homelessness alone.

Website http://www.shelter.org.uk/ Telephone [phone] Location 88 OLD STREET
LONDON
EC1V 9HU
United Kingdom

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