Senior Direct Marketing Executive - Loyalty

Age UK; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Age UK is seeking a Direct Marketing Officer to enhance their donor loyalty programme and develop communication strategies for supporters. This role includes managing direct marketing campaigns across multiple channels, providing a chance to grow in both supporter acquisition and loyalty initiatives. Hybrid working is offered with on-site requirements in London.

Benefits

26 days annual leave + bank holidays

Excellent pension scheme

Health cashback plan

Car Benefit Scheme

Cycle to Work Scheme

Techscheme for purchasing tech

You Did It Awards – recognition awards

Qualifications

• Proven successful experience in a direct marketing role.
• Experience of managing internal and external stakeholders to deliver campaigns.
• Experience working with a supporter or customer database, e.g., MS Dynamics or Salesforce.

Responsibilities

• Manage the donor loyalty programme and develop supporter communication programmes.
• Contribute to legacy activities and emergency appeals.
• Support acquisition projects to gain new donors.

Skills

Strong written communication skills

Good project management skills

Numerical and analytical skills

Attention to detail

Tools

MS Excel

MS Word

Job description

With an ambitious plan to grow our income from Individual Giving, it’s an exciting time to be joining Age International.

In this role, you will support the Direct Marketing Manager – Loyalty to manage the donor loyalty programme. You will develop and manage existing and new supporter communication programmes growing loyalty in our supporter base. The aim is to maximise the value of our long-term relationships with individual supporters.

This role is a varied one, with superb development opportunities. As part of a small team, you will be responsible for the print-based communications we send to our supporters but also email production with the view of developing the loyalty digital journey. Furthermore, you’ll contribute to the development of our legacy and in memory activities, and high value offer. You’ll also have the opportunity to support the supporter acquisition team on projects to gain new donors. Consequently, the role gives you the opportunity to grow your experience in supporter acquisition, as well as loyalty. And you will play a key part in delivering emergency appeals – when the work that you do will have a direct impact in saving older people’s lives during a crisis.

As we continue to develop our Individual Giving strategy, you will have the chance to be involved in new initiatives and communications.

We offer hybrid working, with a minimum of one day a week in our London office and the last Thursday of the month in the London office. Please note that our core working days are Tuesdays and Thursdays. Travel costs to the London office are not covered by the charity.

Interviews to be held at our London office (EC3N 2LB) w/c 23rd June

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P

Experience

• Proven successful experience in a direct marketing role. A, I
• Delivered and managed effective direct marketing campaigns. A, I
• Worked across a variety of offline and online direct marketing channels. A, I
• Experience working with a supporter or customer database, for example MS Dynamics or Salesforce. A, I
• Experience of managing internal and external stakeholders to deliver campaigns including copy and artwork sign off. A, I
• Experience of following internal processes, recognising potential improvements and implementing them. I

Skills and Knowledge

• Strong written communication skills, with the ability to write compelling direct marketing copy. P
• Good project management, numerical and analytical skills I, P
• Proficiency in the use of MS Office applications, particularly Excel and Word. I, P
• Some understanding of digital marketing platforms (Email platforms, web page building etc). I
• Good attention to detail. A, P

Personal attributes

• Share the charity’s values. I
• Willingness to contribute to the wider team project to improve processes and procedures. I

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Excellent pension scheme, life assurance, health cashback plan and EAP
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card Scheme
• You Did It Awards – recognition awards from £100-250.

Additional Information

Supporting statements and anonymisation
Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an ‘A’ in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

CVs will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme
Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting [e-mail] disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

For a full list of benefits please click here https://www.ageuk.org.uk/about-us/jobs/employee-benefits/