Please do not apply for this role unless your CV meets the following general requirements, as well as the more specific ones listed further down the ad:
You must be UK based and have the right to work in the UK.
For office based and hybrid roles, your commute to the place of work must be less than 1 hour.
This is a temporary role. Please do not apply if you are seeking a permanent position.
Key Requirements:
Degree level qualification in an appropriate role related area, such as, Digital Media, Marketing, Communications, Journalism, Creative Design or relevant work experience.
Proven experience in writing and editing web content is a must. Will need to be able to create or transform content into plain English so information can be easily understood by a range of different stakeholders.
Experience of using m365 intranet to set up and maintain intranet sites and CMS (Preferable if Sitecore) to maintain council website.
Ability to work with a variety of internal service teams to support the development of intranet content that is clear and easily sets out processes to a range of internal stakeholders.
Experience of form design following GDS design principles to support web users to complete a wide range of online transactions.
Understanding of web accessibility and experience of applying guidelines to both web content and page design to ensure compliance with WCAG 2.2 AA standards.
Ability to manage a wide range of stakeholder requests, balancing the need to deliver both important vs urgent requests effectively to meet the needs and priorities of the organization.
The postholder will play a key role in managing and developing the council’s digital presence, ensuring that digital content is relevant, up to date and easy to find. This role is predominantly focused on web and intranet content editing and creation.
Key Responsibilities:
Work with colleagues across the council to ensure the Council’s website provides clear, accurate and engaging content (including written, video, audio, and social media).
Develop and maintain an understanding of the needs and expectations of stakeholders, including residents, local businesses, care professionals, and community partners in terms of their digital experience.
Design and create wireframes and prototypes for online transactional forms and processes, producing clear specifications for developers, demonstrating a thorough understanding of UX/UI interactions, design principles, and GDS standards.
Optimise digital content for search engines and actively use statistical analytics to inform and support decisions.
Promote web accessibility throughout the council and ensure that all interface designs produced comply with Web Accessibility Guidelines (WCAG 2.2 – Level AA).
Use web analytic tools such as Google Analytics, heatmaps, search logs, and desk research to identify users’ problems, learning, and success and share with colleagues and senior managers to inform future development approaches.
Develop and deliver training and training materials in relation to web content creation and design to ensure colleagues are proficient CMS users and understand relevant legislation and best practices relating to content design.