Senior Digital Trading Manager

Frasers Group; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in London is seeking a Digital Trading Leader to oversee digital sales within their Luxury sector. The role involves managing a team and driving strategic digital initiatives to enhance the online customer experience. The ideal candidate will have a strong analytical background with at least 5 years in a similar role as well as experience with e-commerce platforms. This position offers a blend of in-office and remote work opportunities.

Benefits

Reward and recognition programs

Quarterly CEO sessions

Wellness initiatives and resources

Free gym classes

Employee welfare support

Qualifications

• Valid working rights for the UK.
• At least 5 years of experience in a similar digital role in a retail or consumer brand.
• Experience driving both day-to-day improvements and larger strategic projects.

Responsibilities

• Manage digital trading across Luxury Business.
• Lead and manage the Luxury trading team.
• Optimize site navigation and customer journey.

Skills

Analytical skills

Strong reporting skills

Experience in e-commerce platforms

Team management and development

Self-motivated

Proactive

Tools

Google Analytics

Contentsquare

Excel

Job description

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Overview

Company: Frasers Group. We’re rethinking retail through digital innovation and unique store experiences, serving consumers with the world’s best sports, premium and luxury brands globally. Our brands include Sports Direct, FLANNELS, USC, Frasers and GAME. We aim to elevate the retail experience and build the world’s most admired brand ecosystem and to lift lives by providing access to leading brands and experiences. We operate with a fearless mindset and values that emphasize thinking without limits, owning it, and being relevant to people, partners, and the planet.

Location note: the role is based 3 days in our London office, 1 day at our Shirebrook HQ, and 1 day working from home.

Job Description

Responsible for Digital Trading across Luxury Business and reporting to Head of Digital Trading, Premium and Luxury. The role includes line management of the Luxury trading team and accountability for the commercial model, with reporting to make strategic recommendations to increase digital sales and enhance on-site experience. The role also involves cross-functional campaign planning to ensure Group-wide promotions and major campaigns are executed efficiently, with strong stakeholder management to secure buy-in and align campaigns across the business.

• Responsible for the success and delivery of digital sales within the Luxury business, including forecasting profit and revenue targets and underlying revenue metrics (e.g., Average Order Value).
• Work with Head of Digital Trading to define, develop and deliver a Digital trading strategy for the Luxury business aligned with brand and commercial objectives.
• Manage regular performance reviews, including monthly and quarterly meetings, collaborating across key departments to capture customer and market insights and feed them into forecasts with remedial actions as needed.
• Perform regular data analysis to inform reactive actions and upskill all team members to a high level of data literacy.
• Devise and drive a performance and data analysis plan to inform and support growth using analytical tools.
• Present ideas and analysis to wider teams to align business processes and projects.
• Lead and own, with key stakeholders, the Own the Luxury section of the Digital trading calendar; ensure campaigns and trading initiatives are actioned with a focus on optimising the customer journey.
• Lead campaign planning and execution for all websites (Luxury, Premium, and Sport) cross-functionally to maximise key trading moments.
• Collaborate with Digital Marketing to ensure product and trading strategies are supported and aligned with SEO, PPC, Paid Social, Affiliates and Loyalty strategies.
• Represent Digital Trading in cross-functional projects/initiatives that help deliver trading targets (e.g., app launches, new services).
• Accountable for optimisation of site navigation, customer journey and product placement to improve online conversions and KPI performance.
• Work with Product, Experimentation and UX teams to contribute to and influence the development roadmap prioritisation.

People Management

• Demonstrate strong leadership and extensive people management skills
• Set clear objectives, goals and development plans
• Build an effective and motivated team, working as more than a collection of individuals
• Be an active and positive contributor to the team, contributing to the overall digital strategy
• Represent the Digital Trading Team across the wider business, ensuring digital KPIs are understood and achievable

Qualifications

• Valid working rights for the UK
• Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel proficiency
• Experience working within e-commerce platforms
• Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth
• Experience in team management and development
• Independent, self-motivated, and proactive
• At least 5 years of experience in a similar digital role in a retail or consumer brand

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Reward, Recognition and Opportunities – Frasers Champion: employees nominated monthly for recognition; eight winners receive double pay for a month for embodying the core values.
• Fearless 1000: by Oct 2025, if the share price hits £10 for 30+ consecutive trading days, all colleagues receive a bonus; top 1000 performers may receive substantial bonuses (terms apply).
• Frasers Festival: a company-wide event with a brand village, guest speakers, entertainment and activities.
• CEO Sessions: quarterly sessions with the CEO and leadership team for networking and Q&A.
• Retail Reconnect: two day store/warehouse visits per financial year to understand frontline impact and gather improvement ideas.
• Employee Welfare: wellbeing initiatives and support including Frasers Fit, a free gym initiative and wellness resources; access to Retail Trust.
• Frasers Fit: free gym classes and discounted memberships; wellbeing resources including fitness, nutrition, and mental health support.
• Retail Trust: free access to wellbeing resources and support services.

What’s next? Our Recruitment Team will review applications and respond to all candidates. Shortlisted applicants may be asked for key details before a first-stage interview focusing on culture and values, followed by potential technical interviews or tasks to assess skills.