Senior Digital Strategist (Health)

Wunderman Thompson; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading global healthcare agency seeks a Senior Engagement (Digital) Strategist to lead engagement strategies impacting client business outcomes. This role emphasizes a human-centered approach, integrating technology and creativity to enhance customer experiences. Candidates should possess extensive experience in strategic planning within healthcare marketing, coupled with strong analytical and collaborative skills.

Qualifications

• 7-13 years of experience in overall research and strategic planning.
• Experience in HCP and DTC marketing agency.
• Background in developing business strategy and consumer insight.

Responsibilities

• Develop understanding of clients’ customers across the journey.
• Oversee development and orchestration of engagement strategy.
• Manage senior client relationships as a strategic partner.

Skills

Critical thinking

Analytical skills

Creative strategy

Collaboration

Education

Bachelor's degree

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs andbehaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized,uniqueand relevant at every touchpoint, their power isall the moreprofound.

We power connections beyond science into humanbehaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Senior Engagement (Digital) Strategist
Reports to: Head of Engagement Strategy
Location: Can be based either in our London or Manchester office (hybrid)

Where you shine

AsSenior Engagement Strategist, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capabilit, providing leadership across strategy, and innovation in customer engagement practices.

The Senior Engagement Strategist often operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes buildingconnected ecosystemsand enablingpersonalization at scaleto maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning

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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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