Senior Digital Strategist

MSL (Global); England; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global communications agency in the United Kingdom is seeking a Digital Strategy expert to develop and implement comprehensive digital strategies. This role includes leadership in paid media campaigns, advisory on digital communications, and performance analytics. The ideal candidate will possess strong strategic skills and a passion for transforming corporate communications through digital innovation. Excellent analytical abilities and experience in managing diverse digital content is essential.

Qualifications

• Experience in developing and implementing digital strategies.
• Ability to oversee paid media planning and scheduling.
• Strategic advisory experience in digital communications.

Responsibilities

• Develop and implement integrated digital strategies.
• Lead on paid media strategy across corporate campaigns.
• Serve as the senior digital advisor on digital communications.
• Establish measurement frameworks to evaluate digital performance.

Skills

Integrated digital strategies

Paid media strategy

Content governance

Performance analytics

SEO knowledge

Job description

Direct message the job poster from MSL (Global)

Digital Strategy

• Develop and implement integrated digital strategies that support corporate communications objectives, including reputation management, stakeholder engagement, and thought leadership.
• Translate business goals into actionable digital plans across web, social and paid channels.
• Shape content pillars and messaging frameworks suitable for corporate audiences (e.g. investors, policymakers, employees, media).
• Advise on digital-first storytelling, ESG positioning and executive visibility initiatives.

Paid Media Planning & Scheduling

• Lead on paid media strategy across corporate campaigns, ensuring alignment with wider communications objectives.
• Develop and manage paid media plans — including platform selection, audience targeting, creative recommendations and budget allocation.
• Oversee scheduling, optimisation and performance tracking of paid campaigns
• Provide clients with clear, data-led recommendations on how paid media can amplify organic and earned activity.

Client Leadership & Advisory

• Serve as the senior digital advisor providing strategic counsel on all aspects of digital communications.
• Oversee the planning, creation and distribution of high-quality corporate content across digital platforms.
• Ensure consistency of tone, brand identity and messaging across all channels.
• Support content governance, website development, and channel optimisation initiatives.
• Work closely with creative, PR and content production teams to deliver cohesive, impactful campaigns.

Performance, Analytics & Reporting

• Establish robust measurement frameworks to evaluate digital performance and impact.
• Develop dashboards and reports that translate data into actionable insight.
• Use analytics to inform ongoing optimisation of content, paid activity and digital presence.
• Present performance insights and strategic recommendations to clients and internal stakeholders.

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