Senior Digital Product Manager - Website & Content Platforms

GORDON YATES; London; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A leading not-for-profit organisation is seeking a Senior Digital Product Manager to lead website and content platform strategies. The successful candidate will focus on enhancing user journeys and driving product improvements aligned with strategic goals. This role requires proven experience in digital products, CMS expertise, and excellent leadership skills. A hybrid work model is available, providing flexibility and promoting work-life balance.

Benefits

Excellent benefits

Flexible working arrangements

Qualifications

• Proven experience leading digital products in mission-driven organisations.
• Expertise in digital content strategy, SEO, and user-centred design.
• Strong track record of creating product roadmaps.

Responsibilities

• Own the website product roadmap and prioritise enhancements.
• Lead a user-centred, evidence-driven approach using analytics.
• Manage multiple strategic projects alongside website updates.

Skills

Leading digital products

Digital content strategy

User-centred design

Agile methodologies

Stakeholder management

Tools

CMS platforms

Job description

Senior Digital Product Manager - Website & Content Platforms

Location: London - hybrid working 3 days in office, 2 days work from home (flexibility may be required)

Salary: £50,000-£55,000 per annum, plus excellent benefits

Hours: 9am-5pm, Monday-Friday

Contract type: 12 month fixed term contract

About the Role

Our client a leading not-for-profit organisation is seeking a Senior Digital Product Manager to lead the next phase of their website and content platform strategy. This is a high-impact role for a digital leader who thrives at the intersection of strategy, user experience, and technology. You''ll take ownership of the website as a central digital product, shaping its future direction, leading cross-functional teams, and delivering continuous improvements that generate real value for members and stakeholders.

With a recently upgraded CMS in place, the focus will be on refining core user journeys, defining product requirements, and driving enhancements that support membership growth, donations, and engagement. This is a role for someone who can combine strategic vision with hands-on product management, delivering user-centred solutions that align with organisational goals.

Key Responsibilities

Digital Product Strategy & Management

• Own the website product roadmap, prioritising enhancements to maximise impact for users and the organisation
• Lead a user-centred, evidence-driven approach, using analytics and research to inform decisions
• Collaborate with internal teams and agency partners to define requirements, scope features, and manage development
• Oversee the CMS strategy, ensuring innovation, scalability, and continuous improvement
• Set KPIs, track performance, and iterate to optimise user journeys

Project & Stakeholder Leadership

• Manage multiple strategic projects alongside "business as usual" website updates
• Balance user needs, technical feasibility, and organisational priorities
• Present updates, blockers, and recommendations to senior leadership, advocating for best practices in digital product management
• Influence decision-making at a strategic level through data-informed insights

Team Leadership & Development

• Lead, mentor, and develop a multidisciplinary team of three direct reports
• Foster a collaborative, inclusive culture, embedding the organisation''s values across all projects
• Ensure ongoing professional development, performance management, and wellbeing support for team members
• Manage departmental budgets, ensuring responsible oversight of expenditure and investment

What We're Looking For

• Proven experience leading digital products or platforms in mission-driven organisations, ideally in charity, cultural, or membership-focused contexts
• Expertise in CMS platforms, digital content strategy, SEO, and user-centred design
• Strong track record of creating and delivering product roadmaps and strategies in complex environments
• Skilled in Agile or blended delivery approaches, with experience managing internal teams and external agencies
• Exceptional communication and influencing skills, able to advocate for digital product thinking with senior stakeholders

How to Apply

If you are an experienced digital product leader with a passion for user-centred design and driving organisational impact, please click below to apply.