Senior Digital PR Strategist

Distinctly; London; Hybrid; GBP 35,000 - 60,000; Full time

Job summary

A leading company is seeking a Senior Digital PR Strategist in London to drive innovative PR campaigns. This role involves delivering impactful media coverage and collaborating with a dynamic team. Candidates should have agency experience and a passion for digital PR, along with strong outreach skills and a creative approach.

Benefits

Private health insurance

Dedicated training budget

Sensible work/life balance

Free breakfast and team lunches

Wellness programme

Opportunities to attend industry events

Qualifications

• Minimum 1 year's experience in an agency environment.
• Proven end-to-end delivery of digital PR campaigns.
• Knowledge of outreach strategies and media landscape.

Responsibilities

• Deliver standout campaigns and reactive activities.
• Collaborate with Account Directors for creative strategies.
• Represent Distinctly in the wider industry.

Skills

Digital PR

Media Coverage

Campaign Management

Creativity

Proactive Strategy

KPI Performance

Outreach

Curiosity

Job description

Based: Two days per week in our Old Street office (mandatory)

Are you passionate about digital PR and hungry to make an impact? As a Senior Digital PR Strategist at Distinctly, you’ll be at the heart of delivering standout campaigns and quick-turnaround reactive activity, working alongside a dynamic and supportive team.

You’ll collaborate closely with our Account Directors to shape and execute creative, results-driven strategies that boost brand visibility and earn high quality media coverage. Your creativity and media instinct will help craft compelling stories that cut through — especially with reactive ideas that land successful coverage in a wide variety of targeted press.

This role also offers the opportunity to grow your profile as a digital PR expert and represent Distinctly in the wider industry.

The perfect candidate

• A minimum of 1 year’s experience in an agency environment.
• Proven experience in end to end delivering of digital PR campaigns and reactive activity, using client assets and topical stories/angles to secure media coverage.
• A genuine passion for digital PR, with the ambition to develop your career in this fast-evolving field.
• Motivated by KPIs and performance targets, with a strong drive to meet and exceed them.
• Loves outreach of both campaign-led and reactive stories
• Proactive in suggesting and exploring new strategies and tactics to evolve with the digital PR landscape.
• Naturally curious and tapped into the news cycle, pop culture, and the structure of the UK media.
• Confident reporting on performance, including monthly updates, emails, and client meetings and reviews.
• Bonus skills: account management experience, working knowledge of Python, and/or fluency in Spanish or German.

Why Distinctly?

We offer a supportive and inspiring working environment, with some great perks including:

• Private health insurance
• Dedicated training budget and a strong focus on continuous development
• Sensible work/life balance
• Free breakfast, fruit, team lunches, and a wellness programme
• Opportunities to attend industry events and meetups
• A friendly, fun, and sociable team

Our office is based in Old Street, London, and we operate a flexible hybrid model – you’ll be required to attend the office two days per week.

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