Senior Digital Planner Buyer

ZipRecruiter; London; Hybrid; GBP 27,000 - 32,000; Full time

Job summary

An independent global media agency is seeking a Senior Digital Planner Buyer to join their growing digital activation team. This role offers the opportunity to work across multiple channels, including Search, Social, and Programmatic, while focusing on optimizing campaigns to achieve key performance metrics. The agency prides itself on its innovative culture and commitment to sustainability, being the first to achieve B-Corp certification. Join a dynamic team that values independent decision-making and fosters a collaborative environment, where your contributions can make a significant impact on clients' success and the agency's legacy.

Qualifications

• Experience in media planning and buying across Search, Social, or Programmatic.
• Focus on optimization towards CPA and ROAS metrics.

Responsibilities

• Manage media planning and buying for clients in FMCG and Retail sectors.
• A/B testing and innovation to drive results for clients.

Skills

Media Planning

Media Buying

Optimization Metrics (CPA, ROAS)

A/B Testing

Tools

Google Performance Max

Meta’s Advantage+ Suite

Job description

Job Description

Senior Digital Planner Buyer

London | Hybrid working | up to £32,000

• Independently owned global media agency.
• Recently became part of a new agency collective.
• Office based in Soho, London.
• 2 days a week in the office.

You may have already seen the news about this agency; they've recently rebranded due to becoming part of an agency collective that gives them the buying power, resources & brand name to take on the big network agencies, but retain a culture fostered on people & independent decision-making.

Their digital activation team is currently growing, with this team looking to bring in someone who has experience in one digital channel but wants to learn activation across multiple channels including Search, Social & Programmatic (Video, Display, Audio & DooH).

You'll sit part of a dedicated hub, looking after clients in the FMCG & Retail sectors, which, as we know, are two sectors receiving huge investment in technology to enhance how brands communicate with consumers. This means you'll be regularly A/B testing, keeping up to date on new innovation opportunities and pushing the boundaries to find uniquely thought-out ideas that drive results for your clients.

They were the first agency to become B-Corp certified, and it doesn't stop there. The agency's mantra centers on leaving a legacy beyond media, and this is reflected through everything they do, from charitable partnerships, employee benefits, and even how they work with their clients to become carbon neutral across media planning & buying.

What's needed for the role?

• Experience planning & buying media across one of the following three channels (Search, Social & Programmatic).
• Historic focus on optimization towards metrics such as CPA, ROAS with optimization to off-site metrics (footfall) a bonus.
• Practical experience of working with Product feeds and commerce formats such as Google Performance Max and Meta’s Advantage+ Suite.