Senior Digital Media Manager

Irwin Mitchell LLP; Manchester; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

25 days holidays + extra

Pension schemes

Volunteering days

Wellbeing initiatives

Job summary

Irwin Mitchell LLP is seeking a Senior Media Manager to own the firm’s discoverability strategy across paid media, organic search and AI-driven discovery. You’ll lead a diverse team, manage major agency partnerships and align plans with commercial growth.

You will shape media investment and measurement, collaborate with Brand, Content, Website and Analytics teams, and ensure compliance within a regulated professional services environment.

Qualifications

• Strong knowledge of integrated media strategy across paid search, paid social, programmatic display, video, SEO and emerging AI-driven discovery channels.
• Proven experience developing channel plans that align media investment with commercial priorities and client journeys.
• Strong understanding of SEO, organic visibility, technical optimisation, content performance and digital PR.
• Experience building measurement frameworks that demonstrate the impact of media and discovery activity on demand generation, lead quality and conversion.

Responsibilities

• Owning the firm's media strategy across paid, organic and emerging AI discovery channels.
• Developing integrated media plans aligned to commercial objectives and growth priorities.
• Managing significant media investment budgets and agency partnerships.
• Overseeing paid search, paid social, programmatic display, video, YouTube and out-of-home activity.
• Driving technical and content SEO strategy to improve visibility and discoverability.
• Leading the firm's AI discoverability and answer-engine visibility strategy.
• Building robust performance measurement frameworks.
• Partnering with Brand, Content, Website, Business Development and Analytics teams to deliver integrated plans.
• Leading and developing a high-performing specialist team.
• Ensuring all activity complies with relevant regulatory and governance requirements

Skills

Integrated media strategy

Paid search

Paid social

SEO

Programmatic display

AI-driven discovery

Measurement frameworks

Agency relationships

People leadership

Regulatory compliance

Autonomy

Job description

We're a national law firm with a local reach. Our legal experts are here for you. Whether it's personal or business, we understand that everyone's situation is different. But we're more than just a law firm - we're a team of people working together to help individuals and businesses navigate life's ups and downs. Working here you'll feel a part of our friendly and inclusive environment.

We'll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities.

We're always looking to support our colleagues to work in a way that works best for them and everyone else, including our clients, the business and the regulators. Please speak to a member of our Recruitment and Onboarding team for more information.

Your Role and What You'll Be Doing

Irwin Mitchell is at a pivotal moment in its history. The firm has ambitious growth plans, a clear strategic direction and a determination to strengthen its position as one of the UK's leading legal and professional services organisations. Under the leadership of a new Group Marketing Officer, the Business Development & Marketing function is being reshaped around a modern growth engine model that brings together Business Development, Marketing Strategy, Brand, Content, Digital, CRM and Marketing Operations with a shared focus on commercial impact and sustainable growth.

This is an exciting time to join the function. Significant investment is being made in capability, technology, data and talent, supported by a new operating model designed to accelerate growth, improve client experience and strengthen market position. With strong leadership support, genuine appetite for change and a clear vision for the future, there is a unique opportunity to help shape what comes next.

Your Role

The Senior Media Manager will own Irwin Mitchell's discoverability strategy across paid media, organic search and AI-driven discovery. This role exists to ensure the firm's expertise, services and brand are visible wherever prospective clients are looking for help, advice or legal services.

As search behaviour continues to evolve, you'll combine media investment, search authority and AI discoverability into a single enterprise capability that supports growth across all business units. You'll be responsible for turning visibility into quality demand, efficient acquisition and measurable commercial outcomes.

Working as part of the Digital & Media team within the Business Development & Marketing function, you'll blend strategic leadership with hands-on management, leading a team of media specialists, managing key agency relationships and collaborating closely with colleagues across marketing, brand, business development, insight and analytics.

What you'll be doing:

• Owning the firm's media strategy across paid, organic and emerging AI discovery channels.
• Developing integrated media plans aligned to commercial objectives and growth priorities.
• Managing significant media investment budgets and agency partnerships.
• Overseeing paid search, paid social, programmatic display, video, YouTube and out-of-home activity.
• Driving technical and content SEO strategy to improve visibility and discoverability.
• Leading the firm's AI discoverability and answer-engine visibility strategy.
• Building robust performance measurement frameworks.
• Partnering with Brand, Content, Website, Business Development and Analytics teams to deliver integrated plans.
• Leading and developing a high-performing specialist team.
• Ensuring all activity complies with relevant regulatory and governance requirements

About You

• Strong specialist knowledge of integrated media strategy across paid search, paid social, programmatic display, video, SEO and emerging AI-driven discovery channels.
• Proven experience developing channel plans that align media investment with commercial priorities and client journeys.
• Strong understanding of SEO, organic visibility, technical optimisation, content performance and digital PR.
• Experience building measurement frameworks that demonstrate the impact of media and discovery activity on demand generation, lead quality and conversion.
• Strong analytical capability with the ability to turn insight into actionable recommendations.
• Experience managing agency and platform partner relationships.
• Strong people leadership skills with experience leading specialist media and SEO teams.
• Understanding of marketing compliance, data protection and advertising governance.
• Ability to operate with a high degree of autonomy and accountability.
• Strong understanding of how prospective clients research, evaluate and choose services.
• Experience within a regulated, professional services or high-consideration services environment.
• Experience presenting channel strategy, performance outcomes and investment recommendations to senior leadership audiences

Our Benefits - What We Can Offer You

• 25 days holidays as standard plus bank holidays - You can 'buy' up to 35hrs of extra holiday too.
• Generous and flexible pension schemes.
• Volunteering days - Two days of volunteering every year for a cause of your choice (fully paid)
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you're fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!

Our responsible business programmes are fundamental to who we are and our purpose. We're committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It's made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.

Additional Information

As part of the Irwin Mitchell Group's on-boarding process all successful applicants are required to complete the group's employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.

We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.

The employment screening process will fully comply with Data Protection and other applicable laws.

Irwin Mitchell LLP is an equal opportunity employer.

Birmingham, Leeds, Manchester, Sheffield