Senior Content Strategy Manager

Irwin Mitchell LLP; Sheffield; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days holidays

Generous pension schemes

Volunteering days

Health & wellbeing benefits

Job summary

Irwin Mitchell LLP is seeking a Senior Content Strategy Manager to own the firm’s content and thought leadership strategy, aligning it with commercial growth and brand development. You’ll define pillars and narratives, guide editorial activity, and lead a cross-functional content and social media team.

Reporting to the Head of Brand, Reputation & Content, you’ll establish governance, measurement and operating models across business units, driving SEO and AI-enabled discoverability.

Qualifications

• Senior-level experience within content, editorial or communications leadership.
• Experience developing and governing content frameworks and operating models.
• Strong editorial judgement and quality standards.

Responsibilities

• Own and develop the firm's content and thought leadership strategy.
• Define content pillars, themes and narratives to guide editorial activity.
• Lead the firm's social media strategy and engage audiences with thought leadership.

Skills

Content strategy leadership

Editorial judgment

Stakeholder management

Team leadership

SEO & content performance

Tools

Content management platforms

SEO tools

Job description

As one of the UK’s leading law firms, we’re here for the people and businesses who rely on us at life’s important moments - made possible by our colleagues who bring the expertise, judgement and care that makes the difference.
Our colleagues bring Irwin Mitchell to life every day, so it matters that you feel valued from the very first day and are trusted with the responsibility, in the right culture, to do the best work of your careers. Everyone’s path here is different, but we share a desire to help our business make a real impact.
Where possible we will support our colleagues to work in a way that works for them, for us and most importantly our clients.

Your Role and What You'll Be Doing

Irwin Mitchell has ambitious growth plans and a clear opportunity to strengthen its position as a leading voice within the legal sector. As Senior Content Strategy Manager, you'll play a critical role in delivering that ambition by owning the firm's content and thought leadership strategy and ensuring content supports commercial growth, client engagement and brand development.

Reporting to the Head of Brand, Reputation & Content, you'll act as the strategic owner of content across the firm, defining what content is produced, why it exists, who it serves and how success is measured. You'll be responsible for developing a content framework that supports brand, marketing, communications and business development priorities across all business units.

What you’ll be doing

• Owning and developing the firm's content and thought leadership strategy.
• Defining content pillars, themes and narratives that guide editorial activity.
• Ensuring content supports wider marketing, communications and business development objectives.
• Leading the firm's social media strategy and ensuring channels are used effectively to support engagement, thought leadership and brand building.
• Managing and developing Content and Social Media team members.
• Acting as the final editorial authority for content quality, tone of voice and brand consistency.
• Establishing governance, frameworks and standards for content production.
• Developing firm-wide content planning processes and operating models.
• Measuring content effectiveness and demonstrating commercial impact.
• Partnering with Digital teams to improve SEO, authority building and AI-driven discoverability.
• Building strong relationships with senior stakeholders across Brand, PR, Digital and Business Development.

About You

• Senior-level experience within content, editorial or communications leadership.
• Experience developing and governing content frameworks and operating models.
• Strong editorial judgement and quality standards.
• Experience leading teams and managing managers.
• Ability to operate with a high degree of autonomy and accountability.
• Understanding of content performance measurement, SEO and content management platforms.
• Experience demonstrating content contribution to commercial outcomes.
• Strong understanding of content and social media within both B2B and B2C environments.
• Exceptional stakeholder management, communication and influencing skills.
• Collaborative leadership style with strong professional judgement.
• Experience within professional services or another regulated environment.
• Experience managing agency relationships and external partners

Our Benefits - What We Can Offer You

• 25 days holidays as standard plus bank holidays - You can 'buy' up to 35hrs of extra holiday too.
• Generous and flexible pension schemes.
• Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported.This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!

Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.

Additional Information

As part of the Irwin Mitchell Group’s on‑boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.

We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.

The employment screening process will fully comply with Data Protection and other applicable laws.

Irwin Mitchell LLP is an equal opportunity employer.