Senior Digital Media Executive

Pets Choice; Blackburn; On-site; GBP 42,000 - 63,000; Full time

Job summary

Pets Choice Ltd is seeking a Senior Digital Media Executive to own paid media activity across brands including Webbox and Bob Martin. You will plan, execute and optimise campaigns on Google Ads and Meta Ads to drive customer acquisition and profitable growth.

You will collaborate with Brand Managers and the DTC Manager, using data-driven insights to enhance performance, manage budgets, and report on weekly, monthly and quarterly results across multiple markets.

Qualifications

• At least two years’ hands‑on experience in a PPC or paid media role.
• Strong practical experience managing Google Ads and Meta Ads campaigns.
• Confident working with campaign budgets, optimisation, reporting and performance analysis.
• Analytical, commercially minded and comfortable turning data into clear actions.
• Excellent attention to detail, organisation and time management across multiple brands or campaigns.
• Strong written English and communication skills.
• A collaborative, proactive approach and a commitment to continuous learning.

Responsibilities

• Own the day-to-day management of Google Ads and Meta Ads campaigns across the Pets Choice brands (including Webbox, Bob Martin, Felight).
• Plan, build and optimise Paid Search, Shopping, Performance Max, Demand Generation and paid social activity.
• Manage budgets, bidding, audiences, creative and search themes to improve traffic, conversion and return on ad spend.
• Work with Brand Managers and the DTC Manager to align paid media activity with brand plans, promotions and commercial priorities.
• Create and test compelling ad copy, creative briefs and campaign messages.
• Monitor performance regularly and identify practical optimisation and growth opportunities.
• Produce clear weekly, monthly and quarterly reporting, including month-on-month and year-on-year insight.
• Track competitor activity, audience trends and platform developments, sharing relevant opportunities with the wider team.
• Support the DTC Manager with website updates, merchandising, content accuracy and general DTC trading activity.
• Work with the DTC Manager on channels including TikTok, Affiliates and ChatGPT.

Skills

PPC experience

Google Ads

Meta Ads

Budget management

Reporting

Data-driven decisions

Attention to detail

Written English

Collaboration

Job description

Role Overview

As the Senior Digital Media Executive, you will take ownership of our paid media activity across a portfolio of leading pet care brands including Webbox and Bob Martin. You will be responsible for planning, executing and optimising paid media campaigns across platforms including Google Ads and Meta Ads, driving profitable growth. You will collaborate cross-functionally with internal teams and external partners, using data-driven insights to continually enhance campaign performance and support customer acquisition growth.

This role is ideal for a commercially minded Paid Media Executive who is passionate about performance marketing, data-driven decision-making, and delivering measurable results in a fast-paced environment.

Role responsibilities

• Own the day-to-day management of Google Ads and Meta Ads campaigns across the Pets Choice brands (including Webbox, Bob Martin, Felight).
• Plan, build and optimise Paid Search, Shopping, Performance Max, Demand Generation and paid social activity.
• Manage budgets, bidding, audiences, creative and search themes to improve traffic, conversion and return on ad spend.
• Work with Brand Managers and the DTC Manager to align paid media activity with brand plans, promotions and commercial priorities.
• Create and test compelling ad copy, creative briefs and campaign messages.
• Monitor performance regularly and identify practical optimisation and growth opportunities.
• Produce clear weekly, monthly and quarterly reporting, including month-on-month and year-on-year insight.
• Track competitor activity, audience trends and platform developments, sharing relevant opportunities with the wider team.
• Support the DTC Manager with website updates, merchandising, content accuracy and general DTC trading activity.
• Work with the DTC Manager on channels including TikTok, Affiliates and ChatGPT.

Skills, Experience and Qualifications required

Essential

• At least two years’ hands‑on experience in a PPC or paid media role, either in‑house or agency‑side.
• Strong practical experience managing Google Ads and Meta Ads campaigns.
• Confident working with campaign budgets, optimisation, reporting and performance analysis.
• Analytical, commercially minded and comfortable turning data into clear actions.
• Excellent attention to detail, organisation and time management across multiple brands or campaigns.
• Strong written English and communication skills.
• A collaborative, proactive approach and a commitment to continuous learning.

Desirable

• Experience using ecommerce platforms such as Shopify and WooCommerce.
• Experience of Google Analytics, Google Tag Manager and Google Search Console.
• Experience of affiliate, display or shopping activity.
• FMCG, retail or pet care industry experience.
• A full, clean UK driving licence.