Senior Digital Promotional Planning Specialist (FTC)

Storio group; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Senior Digital Marketing Planning Specialist, where you will lead the charge in crafting impactful marketing campaigns that resonate across Europe. This role combines strategic planning with hands-on execution, allowing you to leverage data and insights to drive revenue and enhance customer engagement. Collaborate with diverse teams to ensure seamless campaign delivery and operational excellence. If you're passionate about making a difference in a fast-paced environment and thrive on data-driven decision-making, this is your opportunity to shine and grow your career.

Benefits

Meaningful Work

Culture of Heart

Commitment to Excellence

Ownership and Growth

Spirit of Curiosity

Focus on Joy

Qualifications

• 3-5 years of experience in e-commerce marketing with measurable growth.
• Advanced skills in multi-channel campaign planning and execution.

Responsibilities

• Craft and execute promotional plans aligned with business goals.
• Analyze campaign performance and provide actionable insights.

Skills

E-Commerce Marketing

Tactical Campaign Planning

Project Management

Data Analysis

Interpersonal Skills

Adaptability

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Analytics

Bachelor's Degree in Economics

Tools

Looker

Job description

About the Role:

Embark on a dynamic journey with Storio as our Senior Digital Marketing Planning Specialist! You'll be the architect of our central marketing promotional calendar, orchestrating a symphony of revenue and efficiency. This role is a blend of strategic planning and hands-on execution, where your insights directly translate into measurable results. You'll collaborate with a diverse team of commercial, marketing, brand, creative, sales, operations, and analytics professionals, ensuring our campaigns resonate across the European market. If you thrive in a fast-paced environment and are passionate about leveraging data to drive success, this is your stage.

Your Daily Adventure at Storio:

• Craft and execute promotional plans that span multiple markets, ensuring alignment with our overarching business goals.
• Dive deep into data to conduct insightful campaign planning and post-campaign performance analyses.
• Bridge the gap between business objectives and actionable short-term plans, working closely with our commercial and marketing teams.
• Coordinate multi-channel campaigns (CRM, merchandising, social, etc.), collaborating with brand, product marketing, and studio teams to ensure timely delivery and streamline processes.
• Deliver clear and concise operational-level campaign reports to key stakeholders, providing actionable insights for tactical decision-making.
• Develop a profound understanding of our diverse customer segments and apply this knowledge to refine campaign execution and short-term planning.
• Own and manage the testing roadmap, focusing on operational implementation and adhering to new Omnibus legislation to support data-driven promotional planning.
• Provide commercial and promotional reporting to sales, operations, and plant teams, including tactical scenario planning to support executional decisions.
• Continuously monitor campaign performance, analyzing key metrics (AOV, LTV, churn, etc.) to identify opportunities and mitigate risks.

How you make your mark:

• You'll be the driving force behind optimized marketing campaigns, directly impacting revenue and customer engagement.
• Your analytical insights will shape tactical decisions, ensuring our strategies remain agile and effective.
• You'll foster seamless collaboration across multiple teams, enhancing communication and efficiency.
• You will be a key player in the improvement of current processes.
• You will be working in a fast-paced environment that will allow you to grow your skill set.

What you bring to the party:

• A bachelor's degree or higher, ideally in marketing, analytics, or economics.
• 3-5 years of hands-on experience in e-commerce marketing, with a proven track record of driving measurable growth.
• Advanced expertise in tactical-level campaign planning, including multi-channel strategies and complex promotional structures.
• Exceptional project management skills, with a focus on operational coordination and execution.
• Strong data-driven mindset and analytical prowess. Familiarity with Looker or similar BI tools is a plus.
• Excellent interpersonal skills, with the ability to influence and collaborate effectively across teams and levels.
• A proactive and adaptable approach, with a willingness to challenge existing processes and drive improvements.
• A hands-on mentality, and a drive to get results.

Extra Kudos for Experience:

• Experience with Looker or similar Business Intelligence tools.
• Experience working in a pan-European market.
• Experience working with the implementation of new marketing-related laws.

About Storio group:

Imagine being part of a team that doesn't just create products, but helps people preserve and share life's most precious stories. That's Storio Group. We're a place where memories are made tangible, where we innovate to connect generations, and where we strive to make joy unforgettable. We bring our customers' stories to life through beautifully personalised photo products – think photo books, stunning wall art, calendars, and heartfelt gifts. Our cutting-edge technology empowers them to create unique keepsakes, whether for themselves or as the perfect, thoughtful present.

But Storio Group is more than just a company; it's a community. We believe every individual brings something unique, leaving a lasting impact on our work, our culture, and our success. Here, you'll see and feel the difference you make, every single day. A career with us is an opportunity to truly leave your mark, both on our customers' lives and on your own professional journey.

What's in it for you?

• Meaningful Work: You'll be part of a team that creates something truly special, helping people connect with their memories and loved ones.
• A Culture of Heart: We put people first. We embrace diversity and build genuine relationships based on mutual understanding and respect. You'll be valued for who you are.
• A Commitment to Excellence: We strive for the best, always. We work together to make informed decisions and build a better business, knowing we play a vital role in our customers' lives.
• Ownership and Growth: You'll be empowered to take ownership of your work, driving things forward and shaping your own future. We believe in your potential.
• A Spirit of Curiosity: We encourage curiosity and innovation. You'll be part of a team that's always asking 'why' and 'what's next,' seeking diverse perspectives and embracing new ideas.
• A Focus on Joy: We believe in finding and creating joy, both in our work and in our interactions with each other. While we're realistic, we make an effort to find and share joy with our customers and teammates.

Equal opportunities statement:

Storio Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require any reasonable adjustments during the interview process due to a disability or special need, please contact our HR team. We will work with you to find a suitable solution.

Right to Work:

Applicants must possess the legal right to work in the country where the position is located, without requiring sponsorship.