Senior Digital Marketing Manager SaaS Tech

Applause IT Recruitment Ltd; England; Hybrid; GBP 55,000 - 60,000; Full time

Job summary

A leading B2B technology recruitment firm is seeking a Senior Digital Marketing Manager to lead digital campaigns for a growing SaaS division. This hybrid role based in Farnborough involves developing and executing strategies across channels like SEO and PPC. The ideal candidate will have over 7 years of experience in digital marketing, particularly within a SaaS context. Competitive salary of £55-60K plus benefits.

Benefits

Pension

Health benefits

Flexible working patterns

Career development opportunities

Inclusive culture

Qualifications

• 7+ years' experience in digital marketing, preferably in B2B/SaaS.
• Proven record of delivering results against KPIs.
• Strong problem-solving skills and ability to communicate effectively.

Responsibilities

• Develop and deliver digital marketing strategy across various channels.
• Plan, manage and optimize multi-channel campaigns.
• Oversee website updates and SEO improvements.

Skills

Digital Marketing

SEO

PPC

Email Marketing

Social Media Management

Campaign Management

HubSpot CRM

Communication Skills

Tools

HubSpot

Salesforce

Analytics Tools

WordPress

Job description

Senior Digital Marketing Manager - SaaS Technology

Farnborough, Hampshire, Surrey Borders (Hybrid - circa 1 day per week onsite)

Circa 55-60K Salary (Neg) + Full Benefits package

Applause IT are looking for an experienced Senior Digital Marketing Manager to lead digital campaigns for a growing B2B SaaS technology division of a major UK Business Process Outsourcing and Technology PLC.

In this role, you\'ll take ownership of digital strategy, brand awareness and customer acquisition across multiple channels. You\'ll manage SEO, PPC, social, email and website optimisation, using HubSpot as your central platform for automation, lead nurturing and reporting.

What you\'ll do

• Develop and deliver digital marketing strategy across SEO, PPC, social and email.
• Plan, manage and optimise multi-channel campaigns.
• Oversee website updates, CRO and SEO improvements.
• Manage external PPC/SEO partners.
• Use HubSpot, Salesforce and analytics tools to track performance and ROI.
• Support sales with content, campaigns and lead generation.

What we\'re looking for

• 7+ years\' digital marketing experience (B2B / SaaS technology background preferred).
• Strong skills in Digital Marketing including SEO, PPC, email, social and campaign management and WordPress.
• HubSpot CRM experience (automation, workflows, reporting).
• Proven record of delivering results against KPIs and reporting on ROI.
• Excellent communication and problem-solving skills.

Benefits

• Hybrid working - 1 day per week in Farnborough on average.
• Pension, Health above average leave and employee discounts, salary sacrifice schemes
• Flexible working patterns (ask for details).
• Career development opportunities.
• Inclusive, supportive culture.

Apply now with your CV and cover letter including salary expectations.

All offers subject to basic BPSS security clearance.