Senior Digital Marketing Manager - Luxury (FTC)

JR United Kingdom; London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A globally renowned heritage brand in the luxury UHNW space is seeking a Senior Digital Marketing Manager for a 9-12 month maternity cover. The role involves leading a digital team and managing comprehensive digital strategies, ensuring high performance across various digital channels. Ideal candidates will have 5+ years in luxury marketing and proven management skills.

Qualifications

• At least 5+ years of experience in luxury Digital Marketing roles.
• Solid team management experience.
• Experience managing CRM strategy.

Responsibilities

• Lead digital transformation and manage digital marketing channels.
• Line manage the digital team and external agencies.
• Drive social media marketing and manage digital budget.

Skills

Digital Marketing

Team Management

CRM Strategy

Social Media Strategy

Budget Management

Performance Marketing Tools

Job description

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Senior Digital Marketing Manager - Luxury (FTC), London

Location: London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

Job Description:

We are looking for a passionate Senior Digital Marketing Manager for a 9-12 month maternity cover with a globally renowned heritage brand in the luxury UHNW space.

You will manage a team of 3-4 and take day-to-day leadership responsibility for all digital marketing (earned, owned & paid) and social media channels.

Reporting directly to the CMO – you will join a large and well-established Marketing function working across global markets and campaigns.

This role is hybrid – London HQ.

Start: September 2025 (9-12 month full-time contract)

The Role

• Lead and promote digital transformation and a digital culture across the organisation.
• Line manage and coach the digital team and all external digital agencies to deliver on digital development projects, such as website development, PPC advertising, Paid Social, broader digital marketing, and digital support across the business.
• Manage the digital budget and prepare regular management reports on progress.
• Drive best-in-class Social Media marketing through social innovation and content creation for the social channels (organic & paid).
• Deploy customer data strategy alongside the wider CRM team.
• Drive longer-term digital brand transformation through strong collaboration with key stakeholders.
• Optimize consumer journey strategy and audiences to deliver optimal and connected communication and messaging.

The Person

• Ideally at least 5+ years of experience working in "luxury" Digital Marketing roles.
• Experience in luxury/retail/travel background highly advantageous.
• Solid team management experience.
• Experience managing CRM strategy.
• Experience creating and implementing social media strategy (organic & paid).
• Experience managing external agencies to devise strategies and deliver results.
• Experience of budget management.
• Solid understanding of the various tools of performance marketing and analytics and how to leverage these to deliver quality site traffic and sales.