Senior Digital Marketing Manager

Fresh Digital Holding Ltd; Wilmslow; Hybrid; GBP 21,000 - 24,000; Full time

Job summary

Fresh Digital is a small, experienced and growing digital agency based in Wilmslow. We’re seeking a Senior Digital Marketing Manager to own client delivery, shape agency direction and raise our standards.

The role is 3 days a week (22.5 hours) based from our Wilmslow office with some hybrid working after onboarding. You’ll oversee strategy, campaigns and reporting, lead junior marketers, and partner with clients to deliver measurable results across SEO, PPC, social and content.

Qualifications

• Several years of senior digital marketing experience in an agency or in-house.
• Ability to lead and own client delivery and campaigns.
• Strong understanding of SEO, PPC, social media and analytics.

Responsibilities

• Turning client objectives into clear, practical marketing plans.
• Planning, managing and reviewing integrated digital campaigns.
• Presenting recommendations and progress directly to clients.
• Producing clear, commercially useful client reporting.
• Setting up, managing and optimising Google Ads and paid media campaigns.
• Keyword research and on-page search engine optimisation (SEO).
• Reviewing websites and content from an SEO, user experience and conversion perspective.
• Identifying opportunities to improve organic visibility, traffic and enquiries.
• Developing link building, digital PR and outreach activity.
• Planning and reviewing social media and content campaigns.
• Creating or adapting marketing assets when needed.
• Reviewing work produced by junior team members and ensuring quality.
• Keeping projects moving and meeting deadlines.
• Analysing campaign performance and suggesting next steps.

Skills

Strategic thinking

Leadership

Communication

Client management

Tools

Google Ads

SEO tools

Analytics

Content creation tools

Job description

Senior Digital Marketing Manager in Wilmslow.

Fresh Digital is a small, experienced and growing digital agency based in Wilmslow, Cheshire. We are looking for an experienced Senior Digital Marketing Manager to take ownership of client delivery, contribute to the direction of the agency and help us raise the standard of everything we do.

Wilmslow, Cheshire

3 days a week · 22.5 hours

£21,000 to £24,000 a year

What you’ll be doing

Because our team is deliberately small, every person has a visible impact on the work we deliver and the way the business develops. Your role will combine client strategy, campaign oversight, hands-on delivery and team development. The role is broad, but it isn’t about being a specialist in every channel. It’s about understanding what good digital marketing looks like, knowing what will make a difference and being confident enough to lead, challenge and deliver.

Turning client objectives into clear, practical marketing plans.

Planning, managing and reviewing integrated digital campaigns.

Presenting recommendations and progress directly to clients.

Producing clear, commercially useful client reporting.

Setting up, managing and optimising Google Ads and paid media campaigns.

Keyword research and on-page search engine optimisation (SEO).

Reviewing websites and content from an SEO, user experience and conversion perspective, alongside the team.

Identifying opportunities to improve organic visibility, traffic and enquiries.

Developing link building, digital PR and outreach activity.

Planning and reviewing social media and content campaigns.

Creating or adapting marketing assets when needed.

Team and quality

Reviewing work produced by junior members of the team and helping them improve.

Quality-checking work before it reaches clients.

Keeping projects moving and making sure deadlines are met.

Spotting issues early and taking responsibility for resolving them.

Direction and improvement

Analysing campaign performance and deciding what should happen next.

Improving the way we plan, deliver and measure marketing activity.

Using artificial intelligence (AI) and technology intelligently to make the team more effective.

Contributing ideas to the development of Fresh Digital itself.

There will be specialists around you, and you won’t be expected to personally deliver every element of every campaign. However, this is a role for someone who enjoys being close enough to the work to understand it properly and step in when their experience can make a difference.

What we’re looking for

You’ll ideally have several years of experience working within a digital or integrated marketing agency, or in a senior in-house digital marketing role. You might currently be a Senior Digital Marketing Executive, Digital Marketing Manager, Senior Account Manager with strong hands‑on skills, Performance Marketing Manager or Digital Marketing Lead. Job titles matter less to us than capability, judgement and the ability to take ownership.

We need somebody who understands the whole digital marketing picture and can confidently lead activity across several of the following:

• SEO
• Google Ads and PPC
• Paid social
• Organic social media
• Content marketing
• Link building
• Digital PR and outreach
• Analytics and reporting
• Conversion optimisation
• Graphic design and content creation

We don’t expect one person to be a 10/10 specialist in every channel. What matters is that you can assess a campaign, understand whether it’s working, identify what needs to change and explain your recommendations clearly to clients and colleagues. You should also be comfortable getting involved in the detail when necessary.

Is it the right fit?

You’re confident enough to challenge work that isn’t good enough, while remaining constructive and collaborative.

You enjoy helping junior marketers develop and take pride in improving the quality of the team around you.

You’d rather influence the direction of a small, ambitious agency than become one person in a large marketing department.

You see AI and technology as useful tools for improving quality, efficiency and results, but never for delivering work.

You only want to work within one narrow digital specialism.

You want a purely strategic role with no involvement in delivery.

You prefer to have every task allocated before you begin.

You’re uncomfortable dealing directly with clients.

You don’t enjoy working in a small team where your contribution is visible.

You prefer highly structured corporate environments with multiple layers of approval.

You’re looking for a completely remote role.

Working pattern

This is a 22.5-hour, three-day-a-week position based from our office in Wilmslow. Our preferred working patterns are Tuesday, Wednesday and Thursday, or Monday, Wednesday and Thursday. After the initial onboarding period, we require a minimum of two office-based days each week, with the remaining day potentially worked remotely.

For the first 12 weeks, we’d ideally like the successful person to spend approximately 10 of those weeks working all three days from the Wilmslow office. This is designed to give you a proper understanding of our clients, our standards, the people you’ll be working alongside and how the business operates before moving into a more hybrid working pattern.

Why Fresh Digital?

We have built our business on being purposely small. We’re focused on building a very good business, with a strong reputation, excellent client relationships and a team of capable people who enjoy doing work they can be proud of. We work with a deliberately limited number of clients, which allows us to get much closer to their businesses than a traditional high-volume agency can.

You’ll work directly with our Managing Director, have genuine input into how campaigns are run and be trusted to make decisions. You won’t have layers of account handlers, department heads and internal politics to navigate. Instead, you’ll have direct access to decision‑makers, a varied client portfolio, the freedom to use your judgement and the opportunity to see the impact of your work.

You’ll also have the chance to help shape how Fresh Digital grows, including the services we offer, the way we work and the standards we set. For the right person, there is significant scope for this role to develop as the agency develops.