Senior Digital Marketing Manager

Reilly People; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading global B2B events company seeks an experienced Digital Marketing Manager to lead integrated marketing campaigns. This role involves optimizing campaigns across digital channels and training the marketing team to innovate and implement strategies for maximum ROI. There's significant career progression potential within the company.

Qualifications

• Experience in strategic marketing roles, particularly B2B.
• Thorough knowledge of SEO, Google Analytics, and PPC.
• Strong organizational skills and ability to lead teams.

Responsibilities

• Design and implement social media strategy and monitor ROI.
• Plan and execute SEO/SEM and PPC campaigns.
• Generate and share engaging online content daily.

Skills

SEO

PPC

Social Media Marketing

Marketing Strategy

Content Management

Analytical Skills

Education

BSc/BA in Marketing or relevant field

Job description

An established global B2B events company producing high quality, senior-level business conferences is looking for an experienced strategic B2B Marketer to plan, develop, implement, track and optimise digital marketing campaigns across all digital channels.

With a strong grasp of current marketing strategies and tools, you’ll be able to lead integrated digital marketing campaigns from concept to execution. You’ll work with and train the marketing and design team to launch campaigns and identify new opportunities, implement testing and advise management how to take digitalmarketing forwards.

Digital Marketing Manager – Responsibilities

• To ensure the online marketing efforts have the highest possible ROI
• Design and implement social media strategy and set social media objectives
• Generate, edit, publish and share engaging content daily
• Develop effective SEO strategies and monitor SEO and web traffic metrics
• Plan and execute all web, SEO/SEM, social media and display advertising
• Launch and optimise PPC campaigns
• Communicate with social media followers and oversee social media design
• Coordinate online content, design, social media, pay-per-click (PPC) marketing and other activities

Digital Marketing Manager – Requirements

• BSc/BA in Marketing or relevant field
• Strategic Marketing experience in a similar role
• Excellent understanding of digital marketing concepts, content management, channels and best practices
• Thorough experience with B2B social media, email campaigns and SEO/SEM
• Experience in setting up and optimising Google Adwords campaigns
• Thorough knowledge of SEO, keyword research and Google Analytics
• Familiarity with multiple platforms (e.g. AdWords, Facebook, LinkedIn)
• Experience with A/B and multivariate experiments
• Knowledge of web design and HTML/CSS
• Experience with SEO reporting
• Strong organisational leadership and analytical skills

This is a fantastic opportunity for an ambitious, analytical and perceptive professional who is a skilled communicator able to collaborate with various teams. Current knowledge of SEO, digital marketing and PPC practices and techniques are essential. Great career progression potential - promotion is invariably internal. If you'd like to know more, please send a CV ASAP.

| Marketing Strategy | Marketing Automation | SEO | PPC | Social Media Marketing |Re-marketing | Web strategy |