Senior Digital Marketing Manager

Neptune; London; On-site; GBP 35,000 - 60,000; Full time

Job summary

A leading footwear retailer is seeking a talented Digital Marketer for their Shoreditch office. The role focuses on acquisition strategies across various digital channels, working with renowned global brands. Responsibilities include managing marketing spend, analyzing traffic performance, and overseeing a team. Ideal candidates will have substantial experience and a drive for success in the digital marketing landscape.

Qualifications

• Substantial experience either agency side or in-house.
• Proven track record in driving traffic via paid search and social.

Responsibilities

• Set and implement worldwide online marketing and traffic acquisition strategy.
• Deliver performance and financial objectives.
• Line management of Digital Marketing Executive.

Skills

Acquisition Strategy

Traffic Analysis

Digital Marketing

Job description

About the role:

A rare and exciting opportunity for a talented Digital Marketer to join the UK’s leading footwear retailer in our Shoreditch head office.

You’ll be driven to succeed in acquisition, driving traffic efficiently via paid search, paid social, and affiliates.

You will be working directly with some of the biggest brands in the world, coming up with new ways to drive the Office and Offspring businesses ever forward.

You will have substantial experience either agency side or in-house.

Key Responsibilities:

• Set and implement the worldwide online marketing and traffic acquisition strategy.
• Deliver set performance and financial objectives.
• Analyse and produce clear, regular, and accurate reports and forecasts on all traffic activity.
• Review activity to refine and improve effectiveness of marketing spend in all markets.
• Provide up-to-date knowledge of industry developments and translate into the OFFICE marketing strategy.
• Line management of Digital Marketing Executive.
• Training and development of digital team where relevant across acquisition channels.
• Supplier management and review.
• Owner of GTM tags and management of advertising tags and rules.
• Any other duties as reasonably requested.