Senior Digital Marketing Manager

The Dorchester; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

The Dorchester is seeking a Senior Digital Marketing Manager to lead digital strategy for its prestigious properties in London. You will drive enhanced online visibility, engagement, and performance through innovative digital campaigns, working with a team that values creativity and excellence in a vibrant environment.

Benefits

Complimentary Stays

50% off food and beverages

Royal London Private Pension scheme

Training and Development opportunities

Seasonal social events

Referral Bonus

Well-being support

Qualifications

• Extensive experience in digital marketing, preferably in luxury hospitality.
• Strong knowledge of GA4 and digital analytics tools.
• Proven ability to manage large-scale digital campaigns.

Responsibilities

• Lead the digital strategy for three luxury properties.
• Develop and analyze digital marketing campaigns.
• Oversee digital content management and budget.

Skills

Digital marketing

Performance marketing

SEO

CRM management

Leadership

Tools

Google Analytics 4

Content management systems

Job description

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Senior Digital Marketing Manager, London

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Client:

The Dorchester

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

43bc24dc89ff

Job Views:

23

Posted:

17.06.2025

Expiry Date:

01.08.2025

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Job Description:

Join us as a Senior Digital Marketing Manager at The Dorchester Hotel, recently recognised as one of ‘The Sunday Times Top 10 Best Places to Work for’ in 2024 and ‘Hotel of the year – London’ at the 2024 AA Hospitality Awards. We continually strive to build and nurture a culture where inclusiveness is part of our DNA, reflected in our values of passion, personality, respect, working together, and creativity. We believe that a variety of perspectives enriches our culture and drives our success.

We care about your career and are known for having the absolute best people in the industry. When you join us as a Senior Digital Marketing Manager you start a unique opportunity to become celebrated as the very best in your field. You'll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story.

What you'll do

As Senior Digital Marketing Manager, you will lead the digital strategy for The Dorchester, Coworth Park, and 45 Park Lane — three of the UK’s most prestigious luxury properties within the Dorchester Collection. Your role will be pivotal in ensuring each property is represented with distinction across digital platforms, maximising visibility, guest engagement, and campaign performance. In this role, you will:

Serve as the digital lead for all three UK properties, working to enhance online visibility, drive digital growth, and maintain consistent brand messaging across all digital channels.

Develop, implement, and analyse digital marketing campaigns across paid, owned, and earned media with a focus on ROI, guest retention, and brand awareness.

Oversee the management of digital content, ensuring all online literature and websites are updated, brand-aligned, and optimised for performance.

Collaborate closely with Dorchester Collection’s corporate digital team, contributing to and implementing UK-specific strategies for SEO, paid search, and paid social media, including budget control.

Lead the CRM campaign calendar in partnership with the corporate team, ensuring timely and effective guest communications.

Compile, interpret, and report on performance analytics, identifying opportunities for optimisation, innovation, and improved efficiencies across all channels.

Work collaboratively with on-property revenue teams to ensure digital strategies align with guest behaviour trends, booking data, and broader commercial objectives.

Oversee digital budget management, ensuring spending is efficient and impact-driven.

Manage and develop team members, fostering a culture of high performance, continuous learning, and creativity in digital execution.

You will play a key role in connecting the world with our legendary guest experience — telling our story through digital innovation, analytical insight, and brand authenticity.

What you'll bring

Essential Skills and Experience

Extensive experience in digital and performance marketing, preferably in luxury hospitality, travel, or lifestyle sectors.

Proven ability to manage large-scale campaigns across paid search, SEO, paid social, and CRM.

Strong working knowledge of GA4, digital analytics tools, and reporting methodologies.

Experience managing and analysing CRM campaigns, using data to drive targeted communications and retention strategies.

Proficiency with content management systems, such as Umbraco or similar platforms.

Ability to manage budgets, track ROI, and optimise performance across digital channels.

Excellent leadership, communication, and stakeholder management skills.

Fluent in English, with the ability to engage confidently with teams, agencies, and senior stakeholders.

Preferred Skills and Experiences

Previous experience working with global or multi-property brands.

Strong understanding of luxury consumer behaviour and how it translates to digital storytelling.

A blend of creative and analytical thinking, with the ability to develop ideas and measure their impact.

Experience working in cross-functional teams, bridging corporate strategy with local property-level execution.

This role is ideal for a strategic, data-savvy, and brand-led marketer who thrives in a fast-paced, high-performing environment. At Dorchester Collection, you’ll have the opportunity to shape the digital voice of our most iconic UK properties and lead a team that champions innovation, precision, and purpose in every campaign.

What you'll get

• Complimentary Stays: Enjoy complimentary stays with breakfast at Dorchester Collection Hotels every year.
• Discounts: Get 50% off food and beverages at selected bars and restaurants within the Dorchester Collection: Enjoy Friends & Family stay discounts out hotels, Benefit from discounts at various high street and online shops
• Employee Perks: Enrol from day 1 into the Royal London Private Pension scheme (we contribute 8% towards your pension); Benefit from Seasonal ticket loan, Rental deposit scheme, private financial advice, and Eye care vouchers.
• Training and Development: Advance in your career by accessing various apprenticeships from Level 2 to Hospitality Degree Level 5. We partner with outstanding nationally recognised Apprenticeship providers.
• Social Events: Participate in vibrant social events, including a summer party, winter ball, pub quizzes, and cultural and milestone recognition celebrations.
• Referral Bonus: Earn a £1000 bonus when you recommend a friend.
• Well-being Support: Access immediate well-being advice because we care about our employees and private medical care.

We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. If you need us to do anything to support you during the recruitment process (such as adjustments to how you apply, alternative formats of information, or adjustments to the assessment process itself), please do call People & Culture team on 02073197011 or email[emailprotected] so that we can discuss how we can support you through this process.