Senior Digital Marketing Lead — WordPress & SEO

Holman Fenwick Willan LLP; Greater London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

Holman Fenwick Willan LLP is seeking a Digital Marketing Senior Executive to lead day-to-day digital initiatives, manage the firm’s website on WordPress, and coordinate with CRM, email marketing, events, branding and design. The role partners with the Head of Marketing Operations & Digital to translate priorities into practical delivery.

You will oversee digital campaigns, manage agencies, optimise content for SEO and AI-driven discovery, and support multilingual capabilities, geolocation, and

Qualifications

• Substantial digital marketing experience, including managing websites, projects, agencies or suppliers.
• Professional services experience, ideally in a law firm.
• Experience using a CMS, ideally WordPress, and improving a corporate website.
• Good knowledge of search optimisation, digital content and AI-driven discovery.
• Experience managing concurrent projects, stakeholders and delivery.
• Experience assessing or implementing digital platforms and coordinating supplier due diligence.
• Experience using GA4 and Looker Studio to report performance and recommend improvements.
• E-Marketing and CRM experience, ideally with Vuture and InterAction.
• Experience across social media channels and digital marketing best practice.
• Excellent written and verbal communication, with confidence advising stakeholders at all levels.
• Strong project management, organisation and prioritisation skills.
• Basic HTML and CSS skills desirable.
• Excellent attention to detail and hands-on team player.
• Proactive, uses initiative and takes day-to-day ownership.

Responsibilities

• Act as day-to-day owner of firm website (WordPress), updating content and training users.
• Own the digital marketing roadmap with Head of Marketing Operations & Digital, translating priorities into delivery.
• Publish and manage website content, train users, and coordinate with agencies and suppliers.
• Lead digital projects, campaigns and initiatives across CRM, email, events, brand and design.
• Manage digital agency relationships, oversee maintenance, fixes and development.
• Support new capabilities such as multilingual content, geolocation, personalisation and automation.
• Provide guidance to M&B teams and regional offices on content that performs online.
• Analyse performance with GA4/Looker Studio, produce dashboards, and share insights.

Skills

Digital marketing

Website management

Project management

Stakeholder management

Content development

SEO

Data analytics

CRM

Social media marketing

Communication

HTML/CSS basics

Tools

WordPress

GA4

Looker Studio

Vuture

InterAction

SEO tools

Job description

Holman Fenwick Willan LLP is seeking a Digital Marketing Senior Executive to lead day-to-day digital initiatives, manage the firm’s website on WordPress, and coordinate with CRM, email marketing, events, branding and design. The role partners with the Head of Marketing Operations & Digital to translate priorities into practical delivery.

You will oversee digital campaigns, manage agencies, optimise content for SEO and AI-driven discovery, and support multilingual capabilities, geolocation, and