Senior Digital Marketing Executive

Leisure (Head Office & Central Support); United Kingdom; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading social enterprise in the UK is seeking an enthusiastic digital marketer to enhance SEO and boost digital performance. You will manage various marketing campaigns, collaborate with internal teams, and utilize key digital platforms to increase engagement and conversions. This role offers a comprehensive benefits package and the opportunity to contribute to an ambitious, community-focused organization.

Benefits

Competitive salary with yearly review

Pension with matched contributions up to 7%

Up to 35 days of annual leave

Cashback plan for healthcare costs

Bonus scheme at 2%

Training and development opportunities

Discounts and offers from various merchants

Qualifications

• Advanced knowledge of digital platforms including Google Analytics and various CRM systems.
• Excellent attention to detail and ability to manage multiple campaigns.
• Fundamental understanding of digital marketing performance metrics.

Responsibilities

• Drive SEO performance and optimize content for digital platforms.
• Manage customer touchpoint activities and contribute to CRO roadmap.
• Assist in reporting with KPI dashboards and track campaign performance.

Skills

Attention to detail

Digital marketing metrics understanding

SEO optimization techniques

Education

CIM Certificate

Tools

Google Analytics

Google Search Console

Google Tag Manager

Umbraco

Salesforce Marketing Cloud

Excel

Job description

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At Places for People, we hire People, not numbers! So, if you like the sound of one of our jobs, please apply - you could be just who we're looking for! Of course, experience and track record are important, but we're more interested in hiring someone that embodies our People Promises. That's someone who does the right thing, is enthusiastic and motivated to grow, believes in community spirit, is respectful, and enjoys their work. As the UK's leading Social Enterprise, we're dedicated to creating inclusive and thriving communities for both our customers and employees.

So, what are you waiting for? Join a community that cares about you!

More about your role

In this role, you'll help drive SEO performance by collaborating with internal teams and external partners to conduct keyword research, optimise content, and follow best practices to boost visibility and organic traffic. You'll support customer touchpoint activities like email marketing, managing segmentation, personalisation, and testing to improve engagement. You'll contribute to the CRO roadmap, working with digital, IT, and agency teams to enhance the website experience and increase conversions. You'll assist in reporting and performance tracking by creating KPI dashboards, setting up event tracking, and using insights to improve the customer journey. You'll help deliver data-led digital campaigns aligned with business objectives and provide digital input across a variety of projects. Your knowledge of platforms and data will allow you to identify and suggest opportunities to enhance performance and customer experience.

The essential and desirable criteria for this role are listed below.

• Advanced knowledge of digital platforms such as Google Analytics, Google Search Console, Google Tag Manager, Umbraco, and various CRM systems.
• Strong understanding of core digital marketing metrics and optimisation techniques to improve campaign performance.
• Excellent attention to detail, ensuring accuracy and consistency across campaigns.
• Proven ability to manage multiple campaigns and deadlines in a fast-paced environment.

More about you

You bring advanced knowledge of digital platforms like Google Analytics, Google Search Console, GTM, Umbraco, and CRM systems, along with a solid understanding of key digital marketing metrics and optimisation techniques. Your strong attention to detail helps ensure accuracy across campaigns, even in a fast-paced environment with tight deadlines. You may hold a marketing qualification such as a CIM Certificate, though it's not essential. Technically, you're confident using tools like Google Ads, Salesforce Marketing Cloud, Excel (including pivot tables), PowerPoint, and you're familiar with A/B testing, audience segmentation, and targeting strategies to drive campaign performance.

The benefits

We are a large, diverse, and ambitious business, which will give you all the challenge you could wish for.

We know that there's always more we can do to make you smile, which is why we offer a comprehensive benefits package with each role, including:

• Competitive salary, with a yearly review
• Pension with matched contributions up to 7%
• Excellent holiday package – up to 35 days of annual leave (including bank holidays) with the option to buy or sell leave
• Cashback plan for healthcare costs – up to £500 savings per year
• A bonus scheme for all colleagues at 2%
• Training and development opportunities
• Extra perks, including discounts and offers from shops, cinemas, and much more