Senior Digital Marketing Executive

Lands' End; Oakham; On-site; GBP 35,000 - 50,000; Full time

Job summary

A global multichannel retailer is seeking a Senior Digital Marketing Executive to optimize paid media marketing campaigns. Candidates should have proven experience in paid media, particularly with PPC and Paid Social campaigns. The role involves managing agency relationships and monitoring campaign performance to grow the customer base across various European markets. This position is on a freelance basis with a fixed term for at least 3 months.

Qualifications

• Proven experience in paid media, preferably in retail or similar industries.
• Hands-on experience with PPC and Paid Social campaigns.
• Self-motivated and able to work independently.

Responsibilities

• Manage daily channel activities across Paid Search and Paid Social.
• Coordinate with agencies for budgets and strategies.
• Monitor campaign effectiveness and analyze KPIs.

Skills

Experience in paid media teams

PPC and Paid Social campaign experience

Strong organizational abilities

Job description

Senior Digital Marketing Executive

(Paid Media - Search & Social)

Fixed Term Contract - Freelance basis

We have a fantastic opportunity for a Senior Digital Marketing Executive to join our team here at Lands’ End Europe as a contractor on a freelance basis ideally working 5 days a week.

This role is a fixed term contract for at least 3 months but with possibility to extend for the right candidate for a longer fixed term contractor role or permanent role depending on business needs.

The successful candidate must be immediately available to start following the selection process.

Lands’ End is a global multichannel retailer designing and selling American classically styled clothes for Women & Men. With over 50 years’ experience we are a company with a great story to tell.

A Little About The Role

The Senior Digital Marketing Executive is responsible for delivering, and optimizing integrated paid media marketing campaigns to grow our customer base across all European markets (DE/UK/FR).

This role involves working closely with the Paid Media agency, managing budgets, placements, creative and the full paid media calendar.

The role also ensures that all advertising and promotional activities support the Lands' End brand and are managed within the agreed budget.

Who You Are

• Proven experience working in paid media teams (agency or client side)
• Retail but similar industry experience welcome
• A demonstrable passion for Digital Marketing
• Hands on experience with PPC and Paid Social campaigns
• Also proven experience of negotiating with agencies and agency management.
• Strong organisational and project management abilities to manage multiple campaigns and meet deadlines effectively.
• Self-motivated, proactive, and able to work independently as well as in a team-oriented environment.
• German fluency desirable but not necessary
  
  

What You’ll Be Doing

• Campaign Management: Support daily channel management across Paid Search and Paid Social and with exposure across other digital channels as we evolve our marketing mix.
• Agency Coordination: Manage relationships with online agencies to develop budgets and strategies for paid media channels such as affiliates, retargeting, programmatic display, social media advertising, and more.
• Performance Monitoring: Establish performance expectations and monitor campaign effectiveness through regular analysis of KPIs and ROI metrics.
• Process Improvement: Proactively challenge existing processes to enhance efficiency, reduce waste, and improve overall performance.
• Support Leadership: Assist the Digital Marketing Manager in achieving short term objectives and contribute to the broader marketing strategy.