Senior Digital Marketing Executive

PEI; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading business intelligence company is seeking a Senior Marketing Executive in London. This role involves driving traffic to digital platforms through SEO and PPC strategies, managing marketing automation, and collaborating with various teams to enhance brand engagement. The ideal candidate will have a Bachelor's Degree and proven experience in a B2B marketing environment, with strong communication and project management skills.

Qualifications

• Experience in a marketing role within a DMO team in a B2B Business Intelligence organization.
• Strong ability to influence peers and leaders.
• In-depth knowledge of emerging technologies like AI.

Responsibilities

• Develop and implement SEO strategies for digital platforms.
• Manage Marketing Automation Platform, Marketo.
• Collaborate with external agencies to optimize search efforts.

Skills

Digital marketing techniques

SEO strategies

PPC expertise

Communication skills

Project management

Education

Bachelor's Degree

Tools

Marketo

Job description

About The Role

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Senior Marketing Executive, based in London, will be responsible for driving quality traffic to our digital information platforms, networks and events websites. You’ll be expert at targeting our TAM audiences through organic and paid search, and work with Digital Marketing Operations (DMO) colleagues to provide advice and support to marketers in the asset class teams.

Responsibilities and duties

• Develop and implement SEO strategies for our digital platforms, ensuring best practices and reporting on success and areas for improvement.
• Collaborate with the Subs and Event Digital Marketing Operations Managers to manage our Marketing Automation Platform, Marketo. Build landing pages, create and test automated email series, and learn Marketo Measure for real-time reporting.
• Update content on the PEI Group website as needed.
• Leverage your PPC expertise to strategize, monitor campaigns, and report on performance to asset class marketers.
• Work with external agencies to optimize paid and organic search efforts.
• Use social media knowledge to educate colleagues, work with social media experts, and optimize site traffic and engagement from social channels.
• Report on marketing channel performance and recommend improvements.
• Assist with UAT testing for new product launches and email flows.
• Maintain a calendar of marketing activities across Subs, Events, and Memberships.

About You

Requirements

• Bachelor's Degree and experience in a marketing role within a DMO team in a B2B Business Intelligence/Information Services organization.
• Proven ability to work effectively with marketing colleagues to drive growth.
• Strong communication skills and ability to influence peers and leaders.
• Excellent planning, project management, and performance analysis skills.
• Experience supporting inbound and outbound marketing programs that increase demand, leads, and revenue.
• In-depth knowledge of digital marketing techniques, tools, and emerging technologies like AI.
• A proactive approach to learning, testing, and implementing marketing strategies, with reporting on results.

PEI2

About Us

Who we are:

PEI Group is a subscriber-focused business intelligence company with over 490 global team members. We aim to inform and connect investment professionals across markets by providing high-quality insights and facilitating networking through events and digital platforms.

What we do:

We deliver journalism, data, and market insights via our brands and digital platforms, tracking market-shaping firms and individuals, and supporting knowledge sharing through networks and events. Our global presence spans New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London, and beyond.

We value diversity and welcome applications from all backgrounds. We are committed to an inclusive culture and support flexible working arrangements, including career returners. Please inform us of any accommodations needed during the recruitment process.