Senior Digital Marketing Executive

TEMBO Ltd; Greater London; Hybrid; GBP 34,000 - 42,000; Full time

Job summary

TEMBO Ltd. is expanding a specialist digital team in London, seeking a Senior Digital Marketing Executive. You will own paid search activity, report on performance and collaborate across social, analytics and AI-enabled tools. A strong analytical mindset and hands-on PPC experience are essential for this client-focused role.

You will be part of TEMBO Marketing Agency, reporting to the Head of Digital, with a hybrid working pattern and a competitive bonus structure.

Qualifications

• 3–5 years' digital marketing experience, agency-side or performance marketing.
• Strong hands-on experience with Google Ads, GA4, GTM and conversion tracking.
• Proven ability to manage budgets and analyse campaign performance.
• Excel / Google Sheets proficiency for data reporting.
• Experience with paid social, analytics and marketing automation is a plus.

Responsibilities

• Lead hands-on paid search activity across campaigns from build to optimisation and reporting.
• Develop campaign structures across Search, Display, Performance Max and remarketing.
• Write and test high-performing ad copy and manage budgets and bids.
• Analyse performance, build dashboards and provide data-driven recommendations.
• Collaborate across paid social, analytics, landing pages, CRM and AI tools.

Skills

Google Ads

GA4

Google Tag Manager

Conversion tracking

Campaign performance analysis

Budget management

Excel / Google Sheets

Data analysis

Paid social

Analytics tooling

Tools

Looker Studio

HubSpot

Job description

TEMBO is a specialist marketing, content, people, training and consultancy business working across the global events, exhibitions, media and information industries.

Our MARKETING AGENCY works as an extension of our clients' teams, combining deep sector expertise with smart, commercially focused marketing.

As our digital capability continues to grow, we're building a stronger specialist digital team to help our clients make better use of paid media, data, technology and AI to drive measurable results.

We're looking for a Senior Digital Marketing Executive to become a key part of that team.

THE ROLE

SENIOR DIGITAL MARKETING EXECUTIVE

Location: London / Hybrid

Salary: £38k + bonus

Team: TEMBO Marketing Agency

Reports to: Head of Digital

Role: Full-time

ABOUT TEMBO

TEMBO is a specialist marketing, content, people, training and consultancy business working across the global events, exhibitions, media and information industries.

Our MARKETING AGENCY works as an extension of our clients' teams, combining deep sector expertise with smart, commercially focused marketing.

As our digital capability continues to grow, we're building a stronger specialist digital team to help our clients make better use of paid media, data, technology and AI to drive measurable results.

We're looking for a Senior Digital Marketing Executive to become a key part of that team.

THE ROLE

This is a hands-on digital marketing role with a strong focus on Google Ads, PPC and performance marketing.

You'll take ownership of paid search activity across a portfolio of client campaigns — from research and campaign build through to optimisation, reporting and recommendations.

We want someone who is curious about why something is or isn't working, who enjoys digging into the numbers, testing new approaches and finding ways to improve performance.

You'll work across multiple clients, campaigns and markets, particularly within the events and B2B sectors, so you'll need to be comfortable managing competing priorities and switching quickly between accounts.

You'll also have the opportunity to work across the wider digital marketing mix, including paid social, analytics, tracking, landing pages, CRM and emerging AI tools.

WHAT YOU'LL BE DOING

PPC & Google Ads

You'll take a leading hands-on role in our paid search activity, including:

• Building, managing and optimising Google Ads campaigns.
• Keyword research, audience research and competitor analysis.
• Developing campaign structures across Search, Display, Performance Max and remarketing where appropriate.
• Writing and testing high-performing ad copy.
• Managing budgets, bids and campaign pacing.
• Monitoring search terms and continually improving targeting and negative keyword strategies.
• Improving Quality Scores and overall account efficiency.
• Running A/B tests across campaigns, creative and landing pages.
• Identifying opportunities to improve conversion rates and reduce acquisition costs.
• Troubleshooting underperforming campaigns.
• Keeping up to date with changes across Google Ads and the wider paid media landscape.
  

Performance & Analytics

You'll use data to understand what is actually driving results.

That will include:

• Monitoring and analysing campaign performance.
• Working confidently with GA4 and Google Tag Manager.
• Ensuring conversion tracking is correctly configured and reliable.
• Building and maintaining useful reporting and dashboards.
• Analysing traffic, conversion, CPL, CPA, ROAS and other relevant performance metrics.
• Turning campaign data into clear recommendations for clients and internal teams.
• Spotting trends, problems and opportunities before somebody has to ask.
• Helping ensure marketing decisions are based on evidence rather than assumptions.
  

Wider Digital Marketing

While PPC will be at the heart of the role, you'll also contribute across the wider digital mix, including:

• Paid social campaigns, particularly LinkedIn and Meta.
• Remarketing and audience strategies.
• Landing-page optimisation and CRO.
• SEO and search visibility.
• CRM and marketing automation.
• HubSpot and other marketing technology.
• AI-powered marketing tools and emerging digital channels.
• Supporting integrated digital campaigns across the wider TEMBO Agency team.
  

CLIENT WORK

We're an agency, so being good with people matters as much as being good with platforms.

You’ll:

• Work directly with clients to understand their objectives.
• Translate commercial goals into measurable digital campaigns.
• Explain performance clearly without hiding behind digital jargon.
• Present results and recommendations confidently.
• Challenge briefs constructively where you can see a better approach.
• Manage client expectations around budgets, performance and timescales.
• Build trusted relationships with the clients you support.
  

WHAT WE'RE LOOKING FOR

You’ll ideally have 3–5 years' digital marketing experience, either agency-side or in a hands-on performance marketing role.

You’ll need strong practical experience of:

• Google Ads / PPC – essential.
• Google Analytics 4.
• Google Tag Manager.
• Conversion tracking and campaign measurement.
• Campaign optimisation and performance analysis.
• Managing meaningful paid-media budgets.
• Excel / Google Sheets and working confidently with data.

Experience with some of the following would be a strong advantage:

• LinkedIn Campaign Manager.
• Meta Ads Manager.
• HubSpot.
• Looker Studio.
• SEO.
• CRO and landing-page optimisation.
• B2B lead generation.
• Events, exhibitions, conferences or media.
• International digital campaigns.
• AI tools and their application to marketing.

Google Ads certifications are useful, but evidence that you can actually run and improve campaigns matters considerably more to us than badges.

THE PERSON

We’re looking for someone who is:

Commercial. You understand that clicks and impressions aren't the end goal. Marketing needs to generate registrations, leads, sales and revenue.

Analytical. You enjoy getting into the data and working out what it is telling you.

Curious. If a campaign suddenly improves or deteriorates, your instinct is to find out why.

Proactive. You don't wait for somebody to tell you that something needs optimising.

Detail-oriented. You understand that a tracking error, incorrect budget or badly configured campaign can have real consequences.

Confident. You're comfortable explaining your thinking and making recommendations to clients and colleagues.

Fast-moving. Agency life means multiple clients, deadlines and priorities. You can keep control without needing everything to happen one thing at a time.

Always learning. Digital marketing is changing incredibly quickly. We want somebody excited by Google, automation, AI, data and what's coming next.

WHAT SUCCESS LOOKS LIKE

Within your first six months, we'd expect you to:

• Confidently own day-to-day PPC activity across a portfolio of TEMBO clients.
• Have a strong understanding of each client's commercial objectives and KPIs.
• Improve the quality and consistency of campaign optimisation and reporting.
• Identify opportunities to improve performance without waiting to be asked.
• Build strong relationships with clients and the wider Agency team.
• Help TEMBO continue developing a genuinely strong performance marketing capability.
• Bring new ideas, tools and techniques into the team as digital marketing evolves.
  

WHY TEMBO?

You’ll join a growing specialist business where good ideas can move quickly.

You’ll work with major organisations across the international events and media industries, have genuine ownership of your campaigns and be encouraged to experiment, learn and challenge how things are done.

Most importantly, we want you to understand the client's business, understand what they're trying to achieve and use digital marketing to help them get there.