Senior Digital Marketing Executive

Elevation Recruitment Group; Castleford; On-site; GBP 32,000 - 38,000; Full time

Job summary

A leading recruitment agency is seeking a Senior Digital Marketing Executive in Castleford. You will develop and drive the digital marketing strategy to optimize brand awareness and deliver lead generation and Ecommerce sales targets. Essential qualifications include strong experience in marketing automation and CRM, particularly Hubspot, as well as solid skills in managing websites and social media platforms.

Benefits

Free parking

Contributory pension

Employee assistance programme

Employee benefits – discount scheme for retailers/cinema

Qualifications

• Graduate calibre with appropriate marketing qualifications.
• Experience of marketing automation & CRM, with Hubspot experience an advantage.
• Strong CMS experience and management of company website.
• A social media native used to managing and developing corporate platforms.
• Excellent verbal and written communication skills.
• Ability to build relationships with internal and external parties.
• An independent operator, able to use initiative and solve problems.

Responsibilities

• Develop the digital marketing strategy and business plan.
• Manage digital platforms to achieve commercial targets.
• Create digital marketing strategic plans supported by manager.
• Execute all multi-channel brand and tactical campaigns.
• Manage and develop the website and Ecommerce platform.

Skills

Marketing automation

CRM management

CMS experience

Social media management

IT skills in Microsoft Office

Verbal communication

Written communication

Project management

Problem solving

Education

Graduate with marketing qualifications

Tools

Hubspot

Job description

Social network you want to login/join with:

Senior Digital Marketing Executive, Castleford

col-narrow-left

Client:

Elevation Recruitment Group

Location:

Castleford, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

109ea1bdbfe8

Job Views:

36

Posted:

12.08.2025

Expiry Date:

26.09.2025

col-wide

Job Description:

Role: Senior Digital Marketing Executive – Castleford.

Salary: up to £38K per annum.

• Free parking.
• Contributory pension.
• Employee assistance programme.
• Employee benefits – discount scheme for retailers/cinema etc.

Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.

In this role, you will develop and drive the digital marketing strategy. To optimise brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.

Responsibilities:

This role requires focus in 4main areas:

• Strategy - develop the digital marketing strategy and digital mid-term business plan.
• Conversion - develop our online platforms to achieve commercial targets.
• R.O.I – measure and report our digital marketing return on investment.

SPECIFIC RESPONSIBILITIES

• Create digital marketing strategic plans (supported by manager).
• To plan and execute all multi-channel brand and tactical campaigns to achieve lead gen targets.
• To manage and develop our website (UX and online journey).
• To manage and develop our Ecommerce platform (in line with Europe) to achieve sales targets.
• To manage and further develop our CRM systems and marketing automation capabilities.
• To optimise the potential from our social media presence.
• To optimise the awareness & engagement from our online internal comm’s.
• To develop and implement a calendar of content – campaigns, social media and mobile app.
• To identify new and creative growth strategies through digital marketing.
• To measure and report on performance and assesses against goals (ROI and KPIs).
• To conduct any other duties as requested within the scope of your knowledge, skills and ability.

CORE MEASUREMENTS

• Targeted online sales of x per annum.
• Targeted lead gen of x per annum.
• Targeted internal comms engagement of x.
• Targeted social followers & engagement of x.
• Targeted digital ROI of x.

ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS

• Graduate calibre with appropriate marketing qualifications.
• Experience of marketing automation & CRM (Hubspot experience an advantage).
• Strong CMS experience and management of company website.
• A social media native used to managing and developing corporates. platforms.
• IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).
• Excellent verbal and written communication skills.
• Ability to build relationships with internal and external parties at all levels.
• An independent operator, able to use initiative, predict & solve problems.
• Organised with a high level of attention to detail and excellent project management skills.