Senior Digital Manager (Maternity Cover)

Learning Pool; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading e-learning company is seeking a Senior Digital Manager to drive their digital customer journey and performance marketing strategy. The role includes developing comprehensive digital strategies, managing budgets, and mentoring the Growth Marketing Manager. The ideal candidate has extensive experience in digital marketing, strong analytical skills, and proven leadership abilities. Join a passionate team committed to customer success and innovative learning solutions.

Benefits

Platinum Investor in People

Award-winning company culture

Great return on investment

Qualifications

• Proven experience in developing successful digital marketing strategies.
• In-depth knowledge of paid search and inbound marketing principles.
• Strong analytical skills to optimize campaign performance.

Responsibilities

• Develop and implement a holistic digital marketing strategy.
• Lead performance marketing strategies aligned with business growth.
• Manage the inbound digital customer journey.

Skills

Leadership

Digital Marketing Strategy

Data Analysis

Communication

Budget Management

Agency Engagement

Tools

Google Ads

Facebook Ads

LinkedIn Ads

HubSpot

Job description

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Senior Digital Manager (Maternity Cover)

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Client:

Learning Pool

Location:

United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

18364b8b0923

Job Views:

9

Posted:

01.08.2025

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Job Description:

Wherever you find ambitious companies investing in their people, you’ll find Learning Pool

Learning Pool is among the fastest growing e-learning companies in the world, servicing more than 2,000 customers and 24 million learners globally. Our expert team creates the content and technology solutions that engage and empower modern leaders , using pioneering technology and creative content that we build, deliver and maintain. We’re passionate about customer success and our customers trust us to deliver long lasting value, a great return on investment and excellent customer service.

Learning Pool welcomes passionate people from all kinds of backgrounds. We are a diverse team working in offices, and remotely, across Europe and North America. We take great pride in our shared work and are committed to building great software in a sustainable way.

So if you’ve got what we’re looking for and the desire to join a team that values creativity and empowerment, then get in touch. This role offers an excellent opportunity to get involved in and become part of the world of online learning.

About the Role

As the Senior Digital Manager, you will be a pivotal leader in driving our digital customer journey and performance marketing strategy. You will take ownership of the inbound digital experience, from initial engagement to conversion, and play a key role in optimising our paid media efforts. You will lead the development and execution of comprehensive digital strategies, ensuring alignment with overall business objectives. In addition, you will be responsible for the line management and development of the Growth Marketing Manager (ABM & Nurture), fostering a collaborative and high-performing team.

What you will be doing:

Roles and responsibilities include

Strategic Leadership & Planning

Develop and implement a holistic digital marketing strategy encompassing paid search, paid social, and inbound customer journey optimisation.

Lead the development of performance marketing strategies, aligning with business growth targets and ROI objectives.

Collaborate with senior management, product marketing, and content & campaign teams to ensure seamless integration of digital initiatives with broader marketing and business strategies.

Define and track key performance indicators (KPIs) to measure the effectiveness of digital campaigns and initiatives.

Oversee the end-to-end execution of paid digital advertising across all relevant platforms - including Google Ads, Microsoft Ads, Linkedin, eLearning Institute and G2 amongst others.

Collaborate on the digital strategy with external agencies and vendors, and manage those relationships as needed.

Drive continuous improvement through rigorous data analysis and optimisation of ad copy, targeting, and bidding strategies.

Manage and optimise the inbound digital customer journey, working closely with the Marketing Operations Manager, ensuring a seamless and engaging experience across all touchpoints.

Build and drive a conversion rate optimisation strategy centred on continuous improvement, with a particular focus on improving landing page and form experiences.

Implement advanced audience segmentation and personalisation strategies to enhance campaign relevance and effectiveness through the inbound journey.

Provide effective line management and mentorship to the Growth Marketing Manager (Nurture & ABM), fostering professional growth and development.

Set clear performance expectations, provide regular feedback, and conduct performance reviews.

Work with the Growth Marketing Manager to ensure that nurture and ABM programs are aligned with the overall digital strategy.

Budget Management & Reporting

Develop and manage the digital marketing budget, ensuring efficient allocation of resources and maximising ROI.

Maintain accurate and up-to-date budget tracking and reporting, providing regular updates to senior management.

Work with the Marketing Operations Manager to generate comprehensive performance reports, analysing key metrics and providing actionable insights for optimisation.

Present data-driven recommendations to senior management, influencing strategic decisions and driving business growth.

Who we are looking for:

The successful candidate will demonstrate

• Leadership & Strategic Thinking: You will have a proven track record of developing and executing successful digital marketing strategies, with a focus on driving business growth.
• Expertise in Digital Marketing: You will demonstrate in-depth knowledge of paid search, paid social, inbound marketing, and performance marketing principles.
• Strong Analytical Skills: You will have the ability to analyse data, identify trends, and provide actionable insights to optimise campaign performance.
• Management Experience: You will bring proven experience in leading and developing direct reports, fostering a collaborative and high-performing environment.
• Excellent Communication Skills: You will be able to effectively communicate with stakeholders at all levels and collaborate cross-functionally to drive outcomes.
• Platform Proficiency: You will be proficient in managing advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, along with marketing automation systems like HubSpot.
• Budget Management: You will have experience managing and optimising digital marketing budgets to ensure efficient allocation and maximum ROI.
• Agency Engagement: You will be skilled in working with external partners, including agencies and contractors, to support the successful execution of your digital strategy.

Working at Learning Pool

The Learning Pool team is filled with people who have a real passion for what they do and a fresh approach to partnering with customers.

Learning Pool is a Platinum Investor in People, listed annually in the Sunday Times Best Companies to Work For and wins numerous industry awards for our work with clients including the Queen's Award for Enterprise (Innovation) and recent Brandon Hall, Learning Technologies, e-Learning Industry, Stevie Customer Service and Institute of Customer Service awards.

Closing date for receipt of applications is 5pm UK time on 1st August 2025.