Senior Digital Influencer Executive

Central Employment; Newcastle upon Tyne; On-site; GBP 42,000 - 65,000; Full time

Job summary

Central Employment is seeking an experienced influencer partnerships lead to build and deliver a national agency-standard model for influencer and creator partnerships. You will drive outreach, partnerships, and campaign development across top clients, ensuring quality and measurable results.

The role requires strong negotiation, framework-building, and collaboration with multiple teams to optimise influencer activity for broader marketing objectives.

Qualifications

• Proven experience delivering influencer, creator, ambassador or TikTok campaigns for agencies or national brands.
• Experience operating to a national agency standard with clear process, QC, reporting and stakeholder mgmt.
• Strong understanding of paid creator partnerships, outreach, affiliate or commission models and content rights.
• Practical experience with TikTok campaigns, creator outreach, TikTok Shop or Spark Ads is desirable.
• Ability to build sales decks, pricing guidance and service frameworks.
• Strong creator discovery, vetting, outreach, relationship management and delivery skills.
• Understanding how influencer activity supports SEO, paid social, CRO, content, ecommerce and acquisition.

Responsibilities

• Own development and delivery of influencer outreach and TikTok partnership capability across relevant clients.
• Build the operating framework for paid creator partnerships, relationship-driven outreach, product gifting, TikTok campaigns, affiliate opportunities and TikTok Shop activity where relevant.
• Create and maintain the tools, templates, sales decks, pricing guidance, campaign frameworks, influencer databases, reporting structures and compliance processes required to deliver the service properly.
• Lead outreach, negotiation, briefing, campaign management, content approval, delivery tracking and post-campaign reporting for influencer and creator-led activity.
• Collaborate with CRMs, SEO, PPC, CRO, Outreach, Content, Design, Web Development and Digital Operations & QA to ensure influencer activity supports wider client strategy and measurable performance outcomes.
• Act as the internal specialist for creator partnership quality, brand fit, compliance, performance expectations, relationship development and TikTok/influencer campaign best practice.

Skills

Influencer partnerships

TikTok campaigns

Creator outreach

Negotiation

Campaign management

Data reporting

Job description

The role is responsible for building and delivering a high-performing influencer and creator partnership model that can operate to national agency standard. This includes relationship-driven outreach, paid creator partnerships, TikTok campaign development, affiliate or commission-led opportunities, content usage frameworks, commercial sales support, campaign reporting, compliance processes and the tools needed to deliver consistent results.

This is not a basic outreach support role. The successful candidate must be able to bring existing knowledge, processes, judgement and delivery experience into the agency, helping Inspired move from blended responsibilities and inconsistent ownership to a specialist, accountable and results-led influencer partnership function.

Key Responsibilities

• Own the development and delivery of agencies influencer outreach, creator partnership and TikTok partnership capability across relevant clients.
• Build the operating framework for paid creator partnerships, relationship-driven outreach, product gifting, TikTok campaigns, affiliate opportunities and TikTok Shop activity where relevant.
• Create and maintain the tools, templates, sales decks, pricing guidance, campaign frameworks, influencer databases, reporting structures and compliance processes required to deliver the service properly.
• Lead outreach, negotiation, briefing, campaign management, content approval, delivery tracking and post-campaign reporting for influencer and creator-led activity.
• Collaborate with CRMs, SEO, PPC, CRO, Outreach, Content, Design, Web Development and Digital Operations & QA to ensure influencer activity supports wider client strategy and measurable performance outcomes.
• Act as the internal specialist for creator partnership quality, brand fit, compliance, performance expectations, relationship development and TikTok/influencer campaign best practice.

About You

• Proven experience delivering influencer, creator, ambassador, affiliate or TikTok partnership campaigns as a client service for agency clients or national brands.
• Evidence of operating to a national agency standard, including clear process, quality control, commercial scoping, reporting and stakeholder management.
• Strong understanding of paid creator partnerships, relationship-driven outreach, product gifting, affiliate or commission models, content usage rights and creator negotiation.
• Practical experience with TikTok campaign development, TikTok creator outreach, TikTok Shop, Spark Ads or social commerce is strongly desirable.
• Ability to build sales decks, pricing guidance, proposal content, service frameworks, briefing templates, approval workflows, reporting templates and campaign trackers.
• Strong creator discovery, vetting, outreach, relationship management, negotiation and campaign delivery skills.
• Strong understanding of how influencer activity can support SEO, PPC, paid social, CRO, Content, Digital PR, ecommerce, email, brand trust and customer acquisition.