Senior Digital Growth Manager

Kallidus Ltd; United Kingdom; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

27 days annual leave

Private health insurance

Annual bonus opportunity

Full tech setup

Birthday off

Volunteering day

Growth & development support

Enhanced family leave

Flexible, hybrid work

Annual company party

Job summary

Kallidus Ltd is seeking a Senior Digital Growth Manager in the UK. You will lead paid media and performance marketing, owning Google Ads and LinkedIn campaigns, CRO, analytics and SEO to drive qualified pipeline for 500+ employee accounts.

You’ll experiment, optimise budgets and work cross-functionally with product and sales to convert digital investment into measurable business impact. Hybrid role with strong growth opportunities.

Qualifications

• 5+ years hands-on digital growth or performance marketing in B2B SaaS.
• Deep expertise in Google Ads with recent hands-on management.
• Strong working knowledge of LinkedIn Campaign Manager for B2B paid acquisition.
• Proven ability to connect digital performance to qualified pipeline and revenue.
• Experience with GA4, GTM and conversion tracking.

Responsibilities

• Own and execute Google Ads and LinkedIn campaigns with structure, bidding and budgets.
• Analyse terms, audiences, conversion quality and pipeline performance for improvements.
• Test new campaigns, audiences and approaches to improve acquisition efficiency.
• Optimize investment based on commercial outcomes, not just clicks or leads.
• Own website conversion roadmap: landing pages, forms, journeys; run CRO programs.

Skills

Paid media

Google Ads

LinkedIn Ads

CRO

Analytics

SEO

A/B testing

Digital growth

Tools

GA4

Google Tag Manager

Semrush

Screaming Frog

HubSpot

Salesforce

VWO

Webflow

Job description

Senior Digital Growth Manager

Location: UK
Salary: Competitive + bonus + benefits

About Kallidus

At Kallidus, we're challenging the way organisations think about learning and development.

For too long, the industry has measured activity. Courses completed. Content consumed. Boxes ticked.

We're focused on something that matters more: outcomes.

We help organisations connect learning, skills and performance to measurable business impact, supported by technology and AI-powered capabilities.

The opportunity

We're looking for a technically brilliant digital growth marketer who knows how to turn digital investment into qualified pipeline.

Someone who can get under the bonnet of a Google Ads account, diagnose why a landing page isn't converting, identify what's holding back organic performance and work out where we're losing opportunities across the digital funnel.

You'll own our digital acquisition performance, with a particular focus on generating qualified opportunities from organisations with 500+ employees.

Your deepest expertise will be in paid media and performance marketing, where you'll be responsible for hands‑on campaign execution and optimisation. You'll also bring strong digital analytics and conversion optimisation skills, alongside a solid understanding of SEO.

This is a role for someone who enjoys getting into the platforms, finding problems, experimenting and making things better.

We're not looking for someone to manage a collection of agencies or build strategy decks. We need someone who knows how digital growth works and can deliver it.

What you'll do

Paid media and acquisition

• Own and execute Google Ads and LinkedIn campaigns, including campaign structures, bidding, targeting, budgets and ongoing optimisation.
• Analyse search terms, audiences, conversion quality and pipeline performance to identify opportunities for improvement.
• Test new campaigns, audiences and approaches to improve acquisition efficiency and generate more qualified opportunities.
• Optimise investment based on commercial outcomes, not just clicks, conversions or lead volume.

Website performance and CRO

• Own the website conversion roadmap, improving landing pages, forms and customer journeys.
• Use analytics and behavioural insights to understand where visitors drop off and why.
• Develop and run A/B tests across messaging, layouts, calls to action and conversion points.
• Work with our website development partner to implement improvements and measure their impact.

Analytics, tracking and organic growth

• Use GA4, Google Tag Manager and advertising platform data to investigate performance and troubleshoot conversion tracking.
• Work with Marketing Operations to connect digital activity to CRM outcomes and qualified pipeline.
• Monitor organic search performance using Google Search Console and SEO tools such as Semrush.
• Identify technical SEO issues and organic growth opportunities, working with internal teams or specialist support where appropriate.
• Build a clear picture of what’s working, what’s not and where we should invest next.

What you'll bring

• Significant hands‑on digital growth or performance marketing experience in B2B SaaS.
• Deep practical expertise in Google Ads, with recent experience personally managing and optimizing accounts.
• Strong working knowledge of LinkedIn Campaign Manager and B2B paid acquisition.
• Strong GA4 and Google Tag Manager capability, including conversion tracking, events and attribution.
• Experience improving website conversion through landing page optimisation, CRO and structured experimentation.
• Good working knowledge of technical SEO, Google Search Console and tools such as Semrush or Screaming Frog.
• Experience connecting digital performance to qualified pipeline and revenue, not just traffic or lead volume.
• Strong analytical skills and the ability to independently diagnose problems and translate insights into action.
• A proactive, commercially minded approach and a genuine enjoyment of hands‑on execution.

Experience with HubSpot, Salesforce, VWO, Webflow and enterprise B2B marketing would be an advantage.

What success looks like

• More qualified pipeline from organisations with 500+ employees.
• Stronger paid media performance and improved return on investment.
• Higher website conversion rates and better lead quality.
• A consistent programme of digital experimentation and optimisation.
• Better visibility into which digital investments are contributing to revenue.
• Stronger organic performance through well‑prioritised SEO improvements.

Why join Kallidus?

You’ll have meaningful ownership of digital growth, the opportunity to work with significant marketing investment and the freedom to experiment and improve performance.

You’ll join an ambitious marketing team focused on commercial impact, not activity for activity's sake.

We don’t need more marketing activity. We need better outcomes from the activity we’re already doing.

What We Offer

27 days annual leave
Private health insurance
Annual bonus opportunity
Full tech setup
Birthday off
Volunteering day
Support for ongoing growth and development
Enhanced family leave
Flexible, hybrid approach to work
Annual company party

Equal Opportunities Employer

Kallidus is a Disability Confident employer. We work hard to build an explicitly inclusive space where everybody belongs. Kallidus is a supportive, caring and enjoyable working environment for all our people, and we are committed to furthering the diversity of our teams.

Diversity brings innovation and creativity through different views, backgrounds and opinions. As a people‑first organisation, it’s crucial that our teams reflect global diversity.

Our people are the heart of our success, and diversity is what drives that. Kallidus positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy or maternity.