Growth Marketing Manager, B2C

Overleaf Enterprise; United Kingdom; Remote; GBP 70,000 - 90,000; Full time

Job summary

Overleaf Enterprise is seeking a commercially minded Growth Marketing Manager to own acquisition and revenue growth for Overleaf & Readcube. This hands-on role manages the Cream agency across Google Search, PMax, Meta and programmatic, while building and running affiliate, referral and influencer programmes end-to-end.

You’ll focus on CAC:LTV, balance agency-led and owned channels, and collaborate with the growth and analytics teams to ensure airtight tracking, attribution and reporting across

Qualifications

• Proven experience running performance marketing across Google Search, PMax, Meta and programmatic.
• Hands-on experience building and running affiliate or referral programmes.
• Experience with influencer marketing as a measurable acquisition channel.
• Strong commercial, numbers-first mindset with CAC/LTV awareness.
• Strong grasp of attribution, tracking and analytics.

Responsibilities

• Set strategy and manage the Cream agency for paid channels (Google, PMax, Meta, programmatic).
• Run and optimise affiliate and referral programmes end-to-end.
• Build influencer partnerships and track ROI across campaigns.
• Manage acquisition targets for Overleaf and Readcube within budget to hit CAC/revenue goals.
• Ensure robust tracking and spend reconciliation across channels.

Skills

Performance marketing

CAC:LTV

Affiliate programmes

Influencer partnerships

Analytics & attribution

Job description

Growth Marketing Manager, B2C

Department: Marketing

Employment Type: Full Time

Location: UK

Description

About us

We are Digital Science and we are advancing the research ecosystem.

We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Your new role - We're looking for a commercially-minded, full-stack Growth Manager to own acquisition and revenue growth across Overleaf & Readcube. This is a hands‑on role: you'll direct our performance marketing agency (Cream) across Google Search, PMax, Meta and programmatic, while personally running our affiliate, referral and influencer programmes end‑to‑end. You live and breathe CAC:LTV, every channel, campaign and dollar of spend is judged against it; working in lockstep with our senior growth and commercial analyst to make sure tracking, attribution and reporting are airtight. You'll operate across the full acquisition mix, balancing agency‑managed paid channels with in-house owned programmes, and you're equally comfortable setting strategy and getting into the weeds of campaign execution.

What you’ll be doing

• Manage our performance marketing agency (Cream), setting strategy and holding them accountable for output across Google Search, PMax, Meta and programmatic reviewing plans, challenging targeting and creative, and owning the commercial outcome of the relationship.
• Directly run and optimise our affiliate and referral programmes, from partner recruitment and commission structuring through to performance tracking and payout, treating them as core, cost‑efficient acquisition channels rather than a side project.
• Build and manage influencer partnerships as a growth channel, identifying and negotiating with partners, tracking performance, and iterating based on ROI.
• Own acquisition targets across Overleaf and Readcube, managing budget allocation across agency‑led and owned channels to hit CAC and revenue goals.
• Obsess over CAC:LTV - model it by channel and cohort, use it to guide investment decisions, and hold every programme (agency‑run or in‑house) to that standard.
• Partner closely with our senior growth and commercial analyst to ensure robust tracking, attribution and spend reconciliation across all channels; you're accountable for the numbers being right, not just for hitting them.
• Run structured testing; creative, audience, offer, channel mix and use the results to reallocate budget quickly.
• Report on performance to commercial and marketing leadership, connecting channel-level metrics to pipeline and revenue impact.
• Use AI tools to support campaign optimisation, creative testing, audience analysis and reporting

What you’ll bring to the role

• Proven experience running performance marketing across Google Search, PMax, Meta and programmatic, ideally with direct experience managing an external agency.
• Hands‑on experience building and running affiliate and/or referral programmes, you've set up the mechanics yourself, not just briefed someone else to.
• Experience with influencer marketing as a measurable acquisition channel, not just brand awareness.
• A deeply commercial, numbers‑first mindset, fluent in CAC, LTV, payback period, and comfortable being held accountable to them.
• Strong grip on attribution, tracking and analytics; experience working closely with a data/analytics partner to validate spend and results.
• Track record of managing meaningful budgets end‑to‑end, from allocation through to ROI reporting.
• Experience in subscription, SaaS or D2C businesses is valued; familiarity with academic, research or productivity tools is a plus.
• Comfortable operating without a large team, this role blends strategic ownership with direct execution.

We're looking for people who are naturally curious about AI and comfortable exploring how it can improve the way we work — you don't need to be an AI expert, but an openness to experiment and adapt is important to us. Don't worry if you don't meet every qualification—let us be the judge! Studies show that many qualified candidates from under‑represented groups hesitate to apply unless they meet every single requirement. We are dedicated to building a diverse and inclusive team and strongly encourage you to submit your application.

Living our Values

We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.

The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:

We are brave in the pursuit of better

We are collaborative and inclusive

We are always open‑minded

We are from and for the community

At Digital Science, our vision is to see research flow seamlessly – trusted, collaborative, and accessible – fueling breakthroughs that push humanity forward. This ambitious mission is one we achieve together, by enabling open, collaborative, inclusive research.

We firmly believe that to truly innovate and solve the complex challenges faced by our customers, from researchers and universities to funders and publishers, we need diverse perspectives, experiences, and ideas. A rich mix of voices drives quality insights, fosters enhanced collaboration, and ultimately pushes knowledge forward more effectively.

As an equal opportunity employer, we are committed to building and nurturing a workplace where every individual feels valued and belongs. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Beyond recruitment, we strive to cultivate an environment where inclusivity is woven into the fabric of our culture, enabling everyone to be their best self and do their best work.