Senior Digital Growth Lead (Cross-Channel)

Starcom; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom, a global leader in media and communications planning, is hiring a Senior Digital Account Manager to drive digital programmes across Europe for Pet Nutrition Europe. You’ll shape strategies, activate campaigns across Paid Social, Programmatic and Paid Search, and work with regional teams to turn insights into growth.

You’ll own measurement, optimise performance, and mentor digital specialists while collaborating with multidisciplinary teams across Publicis Groupe.

Qualifications

• Hands-on activation experience across Paid Search, Paid Social and/or Programmatic.
• Strong understanding of digital media platforms and how channels collaborate to achieve client objectives.
• Analytical mindset and ability to translate campaign performance into practical insights and recommendations.
• Experience building collaborative relationships with clients, specialists and cross-functional teams.
• Interest in digital innovation and testing new approaches to improve media effectiveness and growth.
• Experience managing significant media budgets, forecasting or financial processes with accuracy.
• Clear communication and presentation skills for diverse audiences.

Responsibilities

• Build trusted relationships with clients, internal teams and market partners as day-to-day contact for digital activity.
• Shape digital media strategies and identify opportunities to improve effectiveness, innovation and efficiency.
• Lead strategic digital initiatives including Test & Learn programmes, JBP deployment and audience and programmatic projects across markets.
• Connect Paid Social, Programmatic, Paid Search, Influencer and Retail Media thinking to create joined-up digital plans that support brand and business goals.
• Partner with regional and local market teams to translate the client's digital vision into activation and share learnings.
• Ensure measurement is embedded in campaigns with monitoring, optimisation, reporting and post-campaign analysis to drive recommendations.
• Support development of digital specialists while contributing to quarterly reporting, forecasting, budget management and efficient workflows.

Skills

Paid Search

Paid Social

Programmatic

Digital media expertise

Data-driven insights

Budget/forecast management

Communication/presentation

Job description

Starcom, a global leader in media and communications planning, is hiring a Senior Digital Account Manager to drive digital programmes across Europe for Pet Nutrition Europe. You’ll shape strategies, activate campaigns across Paid Social, Programmatic and Paid Search, and work with regional teams to turn insights into growth.

You’ll own measurement, optimise performance, and mentor digital specialists while collaborating with multidisciplinary teams across Publicis Groupe.