Senior Digital Brand Manager - Beauty FMCG - FTC

Blu Digital; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading FMCG organization in Buckinghamshire is seeking a Senior Digital Brand Manager to implement digital-first strategies and accelerate eCommerce for their beauty brands. The ideal candidate has significant experience in digital marketing and influencer campaigns, combined with strong leadership and analytical skills. This role offers a hybrid working model.

Qualifications

• Proven experience in digital marketing and eCommerce.
• Hands-on digital campaign activation skills.
• Strong understanding of analytical tools.

Responsibilities

• Own and develop influencer strategies across EMEA.
• Manage influencer activity performance regionally.
• Support digital and eCommerce growth initiatives.
• Oversee end-to-end content creation for major brands.
• Collaborate with partner vendors.

Skills

Digital marketing experience

Influencer marketing

eCommerce skills

Leadership qualities

Tools

Analytical tools

Job description

Job Description:

Senior Digital Brand Manager - FMCG - FTC
Buckinghamshire, UK (Hybrid)

One of the world’s largest FMCG organizations is seeking a Senior Digital Brand Manager to work alongside the Senior Marketing Manager. The role focuses on driving digital-first strategies, influencer marketing, and eCommerce acceleration for their beauty brands.

Responsibilities include:

• Owning and developing influencer strategies across EMEA
• Managing influencer activity performance regionally
• Supporting digital and eCommerce growth initiatives, including social commerce and performance marketing
• Overseeing end-to-end content creation and processes for major brands
• Collaborating with partner vendors

Ideal candidates will have proven experience in digital marketing and eCommerce, hands-on digital campaign activation skills, leadership qualities, interpersonal skills, and a strong understanding of analytical tools.