Senior Digital Brand Manager - Beauty FMCG

Blu Digital; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading FMCG organization seeks a Senior Digital Brand Manager in London to lead their digital-first strategy for beauty brands. The candidate will own influencer strategy, drive e-commerce growth, and create impactful digital campaigns while collaborating with local teams. Strong digital marketing experience is essential.

Qualifications

• Experience in digital marketing and e-commerce required.
• Strong leadership and interpersonal skills essential.
• Knowledge of analytical tools is important.

Responsibilities

• Drive digital-first strategy and influencer acceleration.
• Manage influencer activity performance across EMEA.
• Support digital and e-commerce growth including social commerce.

Skills

Digital Marketing

E-commerce

Campaign Activation

Leadership

Interpersonal Skills

Analytical Tools

Job description

Social network you want to login/join with:

Senior Digital Brand Manager - Beauty FMCG, London

Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

7d7e8dde911a

Job Views:

43

Posted:

24.06.2025

Expiry Date:

08.08.2025

Job Description:

Senior Digital Brand Manager - Beauty FMCG

Location: Buckinghamshire

One of the world’s largest FMCG organisations is seeking a Senior Digital Brand Manager to work with the Senior Marketing Manager in driving their digital-first strategy, influencer marketing, and E-commerce growth for their beauty brands.

You will be responsible for developing an influencer strategy across EMEA, creating tools and tactics to fuel growth, managing influencer activity performance across the region, and collaborating with local teams to implement regional strategies. Additionally, you will support digital and e-commerce growth initiatives, including social commerce and performance marketing. Your responsibilities also include end-to-end content creation and working closely with partner vendors.

Ideal candidates will have experience in digital marketing and e-commerce, with hands-on experience in digital campaign activation. Strong leadership, interpersonal skills, and proficiency with analytical tools are essential.