Senior Digital and Ecom Manager - Furniture Manufacturing

Up World; High Wycombe; On-site; GBP 65,000 - 75,000; Full time

Job summary

A leading company in workspace solutions seeks a Senior Digital & eCommerce Manager to elevate the digital presence and lead growth initiatives. This role encompasses managing the eCommerce P&L, developing comprehensive digital strategies, and mentoring a capable team to drive performance and innovation.

Benefits

25 days annual leave

Annual company bonus

Workplace pension

Onsite parking

Industry-specific training and development

Qualifications

• Proven experience leading digital and eCommerce growth.
• Hands-on experience with eCommerce platforms.
• Strong understanding of performance marketing and analytics.

Responsibilities

• Own and manage the eCommerce P&L for revenue targets.
• Drive digital growth strategy and pricing initiatives.
• Lead digital channels and marketing budgets.

Skills

Digital growth

eCommerce management

Performance marketing

Customer experience

Data-driven decision making

Tools

Shopify

Magento

CRM analytics tools

Job description

Our client is a well-established and design-led company in the premium workspace solutions sector, looking for a Senior Digital & eCommerce Manager to lead its digital transformation and online growth. Known for quality and innovation, with an expansive showroom showcasing leading global brands, this business aims to elevate its digital presence.

This strategic and hands-on leadership role involves owning the digital agenda across eCommerce, performance marketing, customer experience, and lifecycle management. You will shape the company’s digital future using data-driven insights to deliver growth, while mentoring a small but capable team.

What you'll do...

• Own and manage the eCommerce P&L to meet revenue and profit targets
• Develop and implement a comprehensive digital growth strategy
• Drive pricing and promotional initiatives to increase sales and margins
• Conduct competitor and market analysis to inform strategy
• Lead conversion rate optimisation (CRO), including A/B testing and UX/UI improvements
• Oversee digital channels like SEO, PPC, email, social media, and affiliates
• Manage digital marketing budgets to optimise ROI
• Implement lifecycle and retention marketing strategies to increase CLTV
• Lead CRM strategy and segmentation to improve customer targeting
• Collaborate internally to ensure accurate product listings and compelling site content
• Ensure the eCommerce platform is scalable, secure, and high-performing
• Manage agency relationships and external partners for top-tier delivery
• Stay updated on digital trends, identifying new tools and channels for growth

Who you are...

• You have proven experience leading digital and eCommerce growth in a product-led business
• Hands-on experience with eCommerce platforms (e.g., Shopify, Magento)
• Strong understanding of performance marketing, CRM, and analytics tools
• Confident managing budgets, targets, and cross-functional teams
• Data-driven, results-oriented, with a focus on customer experience
• Knowledge of B2B and high-value DTC markets, especially within furniture or interiors, is desirable
• Experience with platforms like Craft CMS, Moz, Ruler Analytics, and Onepage CRM
• An innovative thinker embracing new technology and digital trends

Logistics: High Wycombe, UK (Mostly on-site but open to discussion)

More details

• Salary up to £65k
• 25 days annual leave (plus 3-day Christmas shutdown), increasing with tenure
• Opportunity to shape and grow the digital team
• Annual company bonus
• Workplace pension
• Onsite parking
• Access to industry-specific training and development