Senior Digital Analyst | Leeds, UK

Leeds Building Society; Leeds; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A regional financial institution in Leeds is seeking a Senior Digital Analyst to analyze digital marketing performance. This role involves using Google Analytics and SQL to optimize website functionality and enhance digital products. Candidates should have agency experience and strong analytical skills. The position allows for hybrid working, providing flexibility. Competitive benefits include an annual bonus and generous holiday allowance.

Benefits

Annual colleague bonus up to 12%

Matched pension contributions up to 10%

26 days holiday plus bank holidays

Colleague Mortgage and Saver products

Electric vehicle scheme

2 days' volunteering per year

Qualifications

• Strong experience of website analysis.
• Experience in product marketing campaign analysis using Google Analytics.
• Knowledge of acquisition, attribution and ecommerce.

Responsibilities

• Analyzing performance of marketing campaigns.
• Identifying areas for improvement in digital products.
• Formulating hypotheses and conveying concise analysis.

Skills

Website analysis

Product marketing campaign analysis

Acquisition and attribution experience

Website monitoring and evaluation tools

User experience best practices

ContentSquare knowledge

Data manipulation and presentation

Investigative mindset

Tools

Google Analytics

Big Query

SQL

Job description

Senior Digital Analyst

Leeds Building Society Leeds, United Kingdom

Leeds Building Society Leeds, United Kingdom

How you'll help us live our purpose

We've been helping our members save for their future and buy a home of their own since 1875. By joining us, you'll play a big role in helping us to put home ownership within reach of more people, generation after generation.

It's a purpose that drives everything we do and one we're proud of. And you can play your part too, we are looking for a new Senior Digital Analyst ideally with an agency background and experience of product analytics to join our dedicated Digital Channels team. This is an exciting new role in which you'll have the opportunity to make a real difference and see the impact you're making.

How you'll make a difference

We're looking for a new Senior Digital Analyst to perform in-depth analysis of the performance of our marketing campaigns for our digital products and services. Covering digital sales performance, customer analytics, digital acquisition and attribution performance and web analysis you will identify areas of opportunity to improve the performance of all of our digital products and services. You'll also interpret complicated data, formulating hypothesis and conveyancing concise analysis to internal stakeholders, helping them make better informed decisions.

You'll be a strong team player with excellent communication skills and the ability to liaise effectively with internal clients. Ultimately, we'll want our clients to feel you've helped facilitate the right choice. You'll bring good commercial awareness and strategic skills with the ability to work well in a cross-functional, multi-discipline environment.

It's an exciting time for us here at Leeds Building Society and a great time to join our team as we expand the reach and impact of Digital within the Society.

What will you bring to the role?

• Strong experience of website analysis (how site functionality works, investigating areas of potential for the digital team to work on, recommendations to optimise website performance and conversion)
• Strong experience of product marketing campaign analysis using Google Analytics, ideally within an agency setting
• Experience of acquisition, attribution and ecommerce, with use of Big Query and SQL
• Strong knowledge of website monitoring and evaluation tools, including AB testing and conversion optimisation
• Knowledge of best practice user experience, digital design principles and online marketing practices
• Knowledge of ContentSquare (or equivalent)
• Extensive experience within a fast-paced digital focused environment. This should include analysis, hypothesis formation, dashboard preparation, stakeholder management and presentation
• Investigative mind-set with excellent analytics skills
• Advanced data manipulation but strong ability to present data in a way that is simple to interpret for a non-technical audience

And in return, you'll get the best from us:

• An annual colleague bonus of up to 12%
• Hybrid working with 60% of your time at home
• Matched pension contributions of up to 10%
• 26 days holiday, plus bank holidays and holiday purchase scheme of up to 5 days each year
• Colleague Mortgage and Saver products
• Electric vehicle scheme/ Cycle to Work scheme
• 2 days' volunteering per year

We'll give you a place to belong with the support to learn, develop and shape a meaningful career.

Why choose Leeds Building Society?

Our business is centred around our people. Our colleagues are at the heart of everything we do and we're extremely proud of our Inclusive Employers Gold accreditation in 2023. We're committed to equal opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

You'll be joining a truly purpose-focused culture which helped us win the Leading with Purpose award at the 2023 Business Culture Awards . This recognises the progress we're making to embed our purpose with our colleagues, and the actions we've taken to put home ownership within reach of more people, generation after generation.

Why wait? Apply now

We'd love to hear from you. But don't wait around - we may close the advert early and we'd hate for you to miss out.

Leeds Building Society is devoted to creating a culture and workplace that is representative of the communities we serve. If you'd like to work with us but are unsure if you meet the full criteria for a role, please contact the recruiter as we'd like to find out more about the skills and experience that you could bring to the Society. We're committed to supporting you to be at your best and if you'd like to discuss any reasonable adjustments, please reach out to us on [e-mail] .

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