Senior Digital Analyst - Behaviour & Personalisation Lead

Harnham - Data & Analytics Recruitment; Manchester; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Annual share award 10%

Job summary

Harnham - Data & Analytics Recruitment in Manchester offers a Senior Digital Analyst position with hybrid working (3 days in the office). You will lead behavioural analytics, audience measurement, and customer journey analysis within a product-led environment.

You will develop audience frameworks, work with event-level data, and translate insights into actionable recommendations for Product, Engineering, Marketing, and Data Science teams.

Qualifications

• Strong commercial experience in Product Analytics, Digital Analytics, Web Analytics, Customer Analytics, or a related analytical field.
• Advanced SQL skills and experience working with large-scale behavioural datasets.
• Experience analysing customer journeys, user behaviour, and digital product performance.
• Strong understanding of tracking methodologies and digital measurement frameworks.
• Ability to communicate complex analytical findings clearly to both technical and non-technical audiences.
• Experience partnering with Product, Engineering, Marketing, or Data Science stakeholders.
• Strong statistical knowledge and a structured approach to problem solving.
• Comfortable managing ambiguous business questions and translating them into analytical solutions.

Responsibilities

• Analyse customer behaviour across complex digital journeys to identify opportunities for product and commercial improvements.
• Develop audience measurement frameworks and build deeper understanding of customer segments and behaviours.
• Work directly with event-level behavioural data to generate actionable insights.
• Explore and validate tracking implementations to ensure accurate measurement of customer interactions.
• Translate analytical findings into recommendations for Product, Engineering, Marketing, and Data Science stakeholders.
• Support personalisation initiatives through audience analysis and behavioural insight.
• Apply statistical techniques to answer business and product questions.
• Investigate customer journeys, conversion behaviours, and engagement patterns.
• Contribute to experimentation and testing programmes where relevant.
• Lead analytical projects from problem definition through to stakeholder recommendation.

Skills

Advanced SQL

Web Analytics

Customer Analytics

Statistical knowledge

Data storytelling

Stakeholder collaboration

Tracking methodologies

Job description

Harnham - Data & Analytics Recruitment in Manchester offers a Senior Digital Analyst position with hybrid working (3 days in the office). You will lead behavioural analytics, audience measurement, and customer journey analysis within a product-led environment.

You will develop audience frameworks, work with event-level data, and translate insights into actionable recommendations for Product, Engineering, Marketing, and Data Science teams.