Senior Digital Analyst

Holland & Barrett; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Holland & Barrett is seeking a Senior Digital Analyst to drive data-informed strategies for our Customer and Digital Marketing teams. This role focuses on utilizing customer insights to enhance marketing efforts and optimize campaigns, employing modern analytics tools to support business objectives. Join us to make a meaningful impact on customer engagement and the company's growth trajectory.

Benefits

33 Days Holiday per year

Private Medical Care after 1 year

Learning and Development opportunities

Discount on products from day one

Pension company contribution of 3%

Incentive scheme up to 10% of annual salary

Qualifications

• 4+ years’ experience in data analytics with a focus on marketing.
• Advanced SQL skills.
• Experience with BI tools, especially Metabase.

Responsibilities

• Provide deep analysis of campaign performance across digital channels.
• Optimize customer targeting and personalization strategies.
• Develop clear, actionable reports and dashboards.

Skills

Analytical skills

SQL

Education

Degree in a related field

Tools

Metabase

Braze

Job description

Join to apply for the Senior Digital Analyst role at Holland & Barrett

Join to apply for the Senior Digital Analyst role at Holland & Barrett

Join us on our journey to become the world's leading health and wellness retailer.

At Holland & Barrett, we're passionate about helping people live healthier, happier lives — and we know data is key to making that happen. As Europe's largest health and wellness brand, we're expanding globally and transforming how we understand and engage with our customers.

We're looking for a Senior Digital Analyst to play a pivotal role in our Analytics team, with a sharp focus on supporting our Customer and Digital Marketing teams. This is an exciting opportunity to turn rich customer data into actionable insights, helping us deliver smarter, more personalised marketing across all digital touchpoints.

Why This Role Is Unique

• Frontline impact – Your insights will drive decision-making across CRM, digital campaigns, and customer experience strategies.
• Cross-functional collaboration – Work hand-in-hand with teams across Customer, CRM, Digital Marketing, and eCommerce to optimise performance.
• Modern tools & tech – Use platforms like Braze, Hightouch, and Metabase to connect the dots between marketing activity and real customer behaviour.
• Mission-driven work – Help shape a healthier world by influencing how we reach and retain millions of customers.
  
  

What You'll Be Doing

• Act as a key analytics partner to our Customer and Digital Marketing teams, providing deep analysis of campaign performance across email, push, in-app, and other digital channels.
• Use customer behaviour data to optimise segmentation, targeting, and personalisation strategies.
• Define and track KPIs that matter — from campaign engagement to customer lifecycle outcomes.
• Support A/B testing and test-and-learn initiatives to continuously improve marketing performance.
• Build and maintain clear, self-serve dashboards (using Metabase) that surface insights in real time.
• Translate complex data into clear, actionable recommendations for both technical and non-technical stakeholders.
• Collaborate with our Data Engineering teams to enhance data pipelines, models, and platform integration.
  
  

What We're Looking For

• 4+ years' experience in a data analyst or BI role, with a strong background in marketing analytics.
• Advanced SQL skills and confidence working with large, complex datasets.
• Hands-on experience with BI tools (Metabase preferred, or others like Power BI/Tableau).
• Familiarity with customer engagement platforms (Braze or similar) and CDPs (like Hightouch or Segment).
• Strong stakeholder management and communication skills — you're just as comfortable in dashboards as in team meetings.
• Commercially minded, analytically curious, and driven to deliver insight that drives impact.
  
  

Bonus Points For

• Experience in retail or eCommerce marketing.
• Knowledge of A/B testing frameworks and experimental design.
• Previous support of CRM, performance marketing, or loyalty initiatives.
  
  

Help us put data at the heart of our customer experience.

Join Holland & Barrett and be part of something truly transformational.

• Pension company contribution = 3%
• Incentive scheme up to 10% of annual salary, based on company performance.
• Your wellbeing is paramount so you can get away and take 33 Days Holiday per year.
• Learning and Development opportunity with Holland & Barrett is a great base for career development long term.
• Private Medical Care (Self after 1 year)
• Career progression.
• Refer and Earn Scheme - as we're growing you can earn money by referring people to join us from your network.
• Epic Extras gives you access to exclusive benefits, free advice and savings from a range of retailers and providers.
• Stay healthy with Discounted Products - from day one you'll get a 25% discount (on top of other promotions) when you shop at H&B on anything that you buy.
• We all need a little help sometimes, so weoffer Free 24/7 Confidential Advice & Colleague Welfare.
• Mental Health First Aiders - we have lots of qualified Mental Health First Aiders because its all about your health & wellbeing.
• Stay active in the Onsite Gym at our Nuneaton Hub!
• We have colleague Reward and Recognition Schemes, so your hard work and loyalty won't go unnoticed.
• And many more!
  
  

Our culture respects equality, values diversity and encourages individuality – because this allows our people to unlock their potential and be their best. We welcome everyone who shares our EPIC values regardless of background, culture, disability, ethnicity, gender identity or sexual orientation

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Wellness and Fitness Services

Referrals increase your chances of interviewing at Holland & Barrett by 2x

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