Senior Digital Advertising Strategist (Amazon & Retail Media Focus)

Pattern; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading ecommerce accelerator is seeking a Senior Digital Advertising Strategist to enhance their digital advertising effectiveness. The role involves leading campaign optimization efforts, analyzing data to drive performance, and maintaining strong relationships with brand partners, ensuring alignment with growth goals.

Benefits

28 days Holiday (increasing to 32 with service)

Competitive salary

RSUs (Restricted Stock Units)

Private Medical Insurance

Gym discounts

Free breakfast and snacks

Enhanced Pension Scheme

Enhanced Maternity and Paternity leave

Regular company socials

Nursery Scheme

Qualifications

• 3+ years’ experience in Search or Performance Marketing.
• Proven track record with Amazon Ads, Google Ads or programmatic.
• Strong analytical skills needed.

Responsibilities

• Lead execution and optimization of paid media campaigns.
• Analyze performance and identify strategic opportunities.
• Own budget pacing and performance monitoring.

Skills

Analytical mindset

Communication

Performance Marketing

Data-driven decision making

Education

2:1/1st degree or above

Tools

Google Analytics

Excel

Data Visualisation tools

Job description

Location: London (Hybrid)

Team: Advertising & Retail Media Strategy & Execution

Experience Required: 3+ years in digital advertising (PPC/Search or Programmatic preferable)

Pattern is a leading ecommerce accelerator headquartered in the Silicon Slopes tech hub in Utah, with offices in Asia, Australia, Europe, Middle East, and North America. Named one of the fastest growing companies in the US by Inc. 5000, Pattern has made its mark in the industry as one of Utah’s newest unicorns valued at $2 Billion. Some of the biggest consumer brands like Pandora, North Face and Bosch trust Pattern with their business. Pattern recruits talent from top tech companies including Amazon, Apple, Google, eBay, Oracle, and Adobe and hires the best of the best.

Pattern is expanding, and we are looking for a Senior Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are able to turn data into profitable insights for our partners. We are looking for someone with extremely high standards who is efficient and not afraid to roll up their sleeves and do what it takes to help our partners be successful. If you are intelligent, organised, and a high-energy builder, we encourage you to apply.

What is the day in the life of a Senior Advertising Strategist?

• Lead the hands-on execution and optimisation of paid media campaigns acrossAmazon Ads, Amazon DSP, EU Marketplaces such as TikTok Shop, Ebay, Zalando & Allegro and other retail media channels.
• Test, scale, and optimise campaign elements including keywords, bids, audiences, placements, and creative to drive revenue and efficiency.
• Analyse campaign performance and identify strategic opportunities — from keyword research and competitive analysis to new campaign launches and budget shifts.
• Own budget pacing and performance monitoring across multiple accounts to ensure monthly and annual revenue goals are met.
• Nurture brand partner relationships via calls, emails, and meetings — providing clear insights, strategic recommendations, and campaign updates.
• Deliver weekly, monthly, and quarterlyreporting, telling performance stories that inform future strategy.
• Collaborate closely with Brand Management, Analytics and Creative teams to align advertising with broader growth objectives.
• Provide retail media and SEM expertise internally and contribute to strategic consulting projects where needed.

What will I need to thrive in this role:

• 2:1/1st degree or above
• 3+ years’ hands-on experience in Search or Performance Marketing, ideally within an agency or ecommerce environment. Proven track record executing campaigns across Amazon Ads, Google Ads or programmatic (experience with Meta, TikTok and EU marketplaces are a plus)
• A strong analytical mindset with the ability to turn performance data into clear insights and actions
• Proficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performance
• Excellent verbal and written communication skills — able to simplify complex topics for clients and internal teams
• Naturally curious with strong critical thinking skills — you question assumptions, spot patterns, and solve problems proactively
• Experience working with retail or ecommerce brands is highly desirable

We are looking for individuals who are:

• Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics- Someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers- Someone who is a part of team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern’s talent acquisition team.
• An interview with a hiring manager.
• A 2nd stage interview with a case study in the form of presentation.
• A 3rd stage interview with a VP.
• A final interview with the European General Manager.

How to Stand Out – in the Interview and Beyond

• Come prepared with specific, data-driven examples of your work — what you did, how you did it, and what impact it made
• Use clear frameworks like STAR (Situation, Task, Action, Result) or Answer First to structure your responses with clarity and purpose
• Show us your critical thinking and curiosity — how do you approach challenges, uncover insights, and bring fresh ideas to the table?
• Tell us how you’ll add value at Pattern, both through your skills and your mindset — we’re looking for proactive thinkers, not just task-doers
• If you’ve explored side projects in analytics, ecommerce, or performance marketing, we’d love to hear what you built or learned

We value people who are:

• Self-driven and take full ownership of their work
• Agile in their thinking and fast to test, learn and iterate
• Organised, responsive and follow through to completion
• Enthusiastic about performance, data, and what’s next in retail media
• Above all, be yourself — sharp, curious, and ready to make a difference

Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

• 28 days Holiday (increasing to 32 with each year of service)
• Competitive salary
• RSUs (Restricted Stock Units)
• Hybrid working (2-3 days a week in the office)
• Private Medical Insurance + gym discounts
• Free breakfast and snacks in the office
• Enhanced Pension Scheme
• Enhanced Maternity and Paternity leave and pay
• Regular company socials
• Nursery Scheme

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.